A marketing plan serves as the blueprint for all marketing efforts. This publication by from SHSMD authored by renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
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This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.
Find out how your organization's strategic planning stacks up against the best in this benchmarking study. The book presents findings of a SHSMD survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.
This book takes you through the strategic planning process step by step with all the how-to information you need, whether you are an experienced planner or new to the field. There is an abundance of tools and templates, including a sample strategic plan, an implementation plan template, a business plan outline, evaluation metrics, recommended planning database components, sample planning policies and more.