Humanizing Brand Experience Vol 5 is a deep, human-centric examination of brand and experience needs in the health care industry. Informed by more than 28,000 consumers and with rankings of more than 200+ brands across the country, this report highlights emerging consumer trends, needs, and behaviors that have arisen as we begin to leave the pandemic behind us.
- The top 200+ ranked most human brands
- Diversity, equity, and inclusion
- New consumer segmentation
- Top 7 disruptor brands
- National trends in self-care, mental health, holistic health, and virtual care
- COVID-19's impact on consumer engagement
- Top humanizing brand experience attributes and their correlation with HCAHPS
By modeling behavior and segmenting consumers based on the latest attitudes to health and wellness, executives across health care organizations can leverage these insights to guide strategy and tactics as we enter into a new era of health care focused on holistic health, diversity & inclusion, self-management, and virtual care.
Creating a more human brand experience has never been more critical to success in our industry, and this report unlocks the opportunities that you can leverage to create meaningful change within your organization.
Partnership details: Monigle, with SHSMD/AHA has formed a first-of-its-kind partnership to bring comprehensive research insights to health care organizations and their leaders through of the Humanizing Brand Experience Vol 5 report. Together, the organizations are working to provide this data to strengthen strategic plans that align with consumer needs and interests.
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The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report. This is the deepest, most human-centric examination of brand and experience needs in the health care industry.