By the Numbers eBook: 2020 Special Edition

By The Numbers 2020 cover

This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic. 

The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:

  • Jennifer Carbary, Director of Marketing, Beaumont Health
  • Diane Martin, Chief Marketing & Communications Officer, Emanate Health
  • Michael McCauley, Vice President of Corporate Communications, Hackensack Meridian Health
  • Kevan Mabbutt, Senior Vice President & Chief Consumer Officer, Intermountan Healthcare 
  • Peter Miller, Administrator, Division of Marketing & Communications, Cleveland Clinic

Topics include budgets, staffing, marketing telehealth, what worked well during COVID, what was unsuccessful and what changes marketers want to sustain. 

Table of Contents

  1. Key Findings
  2. Summary
  3. Most Common Concerns
  4. Marketing Budgets and Activity
  5. Staffing Strategy
  6. What Marketing and Communications Approaches Worked Well
  7. Marketing Telehealth
  8. What Didn’t Work as Planned
  9. Changes to Sustain
  10. Conclusion