By the Numbers eBook: 2020 Special Edition

This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic. 

The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:

• Jennifer Carbary, Director of Marketing, Beaumont Health
• Diane Martin, Chief Marketing & Communications Officer, Emanate Health
• Michael McCauley, Vice President of Corporate Communications, Hackensack Meridian Health
• Kevan Mabbutt, Senior Vice President & Chief Consumer Officer, Intermountan Healthcare 
• Peter Miller, Administrator, Division of Marketing & Communications, Cleveland Clinic

Topics include budgets, staffing, marketing telehealth, what worked well during COVID, what was unsuccessful and what changes marketers want to sustain. 

PLUS! Check out our NEW interactive benchmarking tool, By the Numbers: MarCom, that will allow you to explore and compare how other organizations like yours are investing in marcom.