By the Numbers eBook: 2020 Special Edition
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic.
The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:
- Jennifer Carbary, Director of Marketing, Beaumont Health
- Diane Martin, Chief Marketing & Communications Officer, Emanate Health
- Michael McCauley, Vice President of Corporate Communications, Hackensack Meridian Health
- Kevan Mabbutt, Senior Vice President & Chief Consumer Officer, Intermountan Healthcare
- Peter Miller, Administrator, Division of Marketing & Communications, Cleveland Clinic
Topics include budgets, staffing, marketing telehealth, what worked well during COVID, what was unsuccessful and what changes marketers want to sustain.
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