Predictive Data Modeling https://www.shsmd.org/ en Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models | Recording https://www.shsmd.org/education/webcasts/guide-your-organization-recording <span class="title">Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models | Recording</span> <span class="uid"><span>nhosseini_drupal</span></span> <span class="created">May 21, 2020 - 03:48 PM</span> <div class="body"><hr /> <p>In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions. Get a first-hand look at AHA’s dashboards and our compendium of external resources that can help you visualize and analyze the latest COVID-19 data and epidemiologic projections to understand what it all might mean for your organization.&nbsp;</p> <p><strong>Supporting documents/resources:</strong></p> <ul> <li><a href="/system/files/media/file/2020/05/SHSMD-Webinar-slides-05202020.pdf">Presentation Slides</a></li> <li><a href="https://www.aha.org/guidesreports/2020-04-09-compendium-models-predict-spread-covid-19">A Compendium of Models</a> that Predict the Spread of COVID-19</li> <li>Connect with your peers&nbsp;on <a href="https://my.shsmd.org/home">MySHSMD Online Community</a></li> </ul> <hr /> <h3>Webinar&nbsp;Recording</h3> <p> <video controls="true" controlslist="nodownload" poster="" width="99%"><source src="/system/files/media/video/2020/05/RECORDING%20-%20AHA%20and%20SHSMD%20Webinar%20_%20Guide%20Your%20Organization%20through%20COVID-19%20Using%20American%20Hospital%20Association%20Data%20and%20Epidemiologic%20Models.mp4" /> Your browser does not support the video tag.</video> </p> <p>&nbsp;</p> </div> <div class="field_sidebar_elements"> <div class="paragraph paragraph--type--sidebar paragraph--view-mode--default"> <div class="field_sidebar_item"> <div> <div class="paragraph paragraph--type--sidebar-item paragraph--view-mode--default"> <div class="sidebar-item--container"> <div class="field_reusable_cta"><article role="article"> <div class="reusable-cta--theme-stacked reusable-cta--container cta-background-color-"> <div class="reusable-cta--text-fields-container stacked"> <div class="reusable-cta--field cta--field-text color-"> <div class="field_text"><div id="block-centerinnovationmenucss"> <div class="body"> <style type="text/css">/*VERTICAL MENU*/ nav#block-centerforhealthinnovation{ position:relative; 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} } </style> </div> </div> <nav aria-labelledby="block-centerforhealthinnovation-menu" id="block-centerforhealthinnovation" role="navigation"> <h2 id="block-centerforhealthinnovation-menu" style="color: #003087;">More COVID-19 Resources</h2> <ul class="menu"> <li class="menu-item"><a href="/resources/updates-and-resources-novel-coronavirus-covid-19-0">SHSMD COVID-19 Resources Page</a></li> <li class="menu-item"><a href="https://www.aha.org/2020-01-22-updates-and-resources-novel-coronavirus-2019-cov">AHA COVID-19 Resources Page</a></li> <li class="menu-item"><a href="https://www.aha.org/toolkitsmethodology/2020-12-22-covid-19-vaccine-communications-toolkit">COVID-19 Vaccine Communications Toolkit</a></li> <li class="menu-item"><a href="/resources/crisis-communications-hospitals-and-health-systems-shsmd-resource-digest">Crisis Communications for Hospitals and Health Systems</a></li> <li class="menu-item menu-item--expanded"><a href="/affiliated-chapters">SHSMD Blog +</a> <ul class="menu"> <li class="menu-item"><a href="https://my.shsmd.org/blogs/the-shsmd-team/2020/11/30/how-unc-health-transformation-helped-it-respond-to">How UNC Health Transformation Helped It Respond to COVID-19</a></li> <li class="menu-item"><a href="https://my.shsmd.org/blogs/the-shsmd-team/2020/11/17/user-generated-content-keeps-consumers-engaged-dur">User-Generated Content Keeps Consumers Engaged During the Pandemic</a></li> <li class="menu-item"><a href="https://my.shsmd.org/blogs/the-shsmd-team/2020/11/03/shsmd-bytes-learning-and-networking-in-a-transform">SHSMD Bytes: Learning and Networking in a Transformed World</a></li> </ul> </li> <li class="menu-item"><a href="https://my.shsmd.org/home">MySHSMD Peer-to-Peer Discussions</a></li> <li class="menu-item"><a href="/shsmd-conversation-series-covid-19">SHSMD COVID-19 Conversations Series</a></li> </ul> </nav> <script type="text/javascript">var q1vzgrip07drgy8;(function(d, t) { var s = d.createElement(t), options = { 'userName':'ashhra', 'formHash':'q1vzgrip07drgy8', 'autoResize':true, 'height':'262', 'async':true, 'host':'wufoo.com', 'header':'show', 'ssl':true}; s.src = ('https:' == d.location.protocol ? 'https://' : 'http://') + 'secure.wufoo.com/scripts/embed/form.js'; s.onload = s.onreadystatechange = function() { var rs = this.readyState; if (rs) if (rs != 'complete') if (rs != 'loaded') return; try { q1vzgrip07drgy8 = new WufooForm();q1vzgrip07drgy8.initialize(options);q1vzgrip07drgy8.display(); } catch (e) {}}; var scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr); })(document, 'script');</script></div> </div> </div> </div> </article> </div> <div class="field_sidebar_cta"> <div class="paragraph paragraph--type--sidebar-cta paragraph--view-mode--default"> <div class="sidebar-cta--container "> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field_topics"> <div><a href="/topics/covid-19-cdc-fda-and-cms-guidance" class="topic" hreflang="en">COVID-19: CDC, FDA and CMS Guidance</a></div> <div><a href="/topics/covid-19-organizational-preparedness-and-capacity-planning" hreflang="en">COVID-19: Organizational Preparedness and Capacity Planning</a></div> <div><a href="/topics/predictive-data-modeling" hreflang="en">Predictive Data Modeling</a></div> </div> Thu, 21 May 2020 20:48:36 +0000 nhosseini_drupal 559575 at https://www.shsmd.org Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models https://www.shsmd.org/education/webcasts/guide-your-organization-through-covid-19-using-american-hospital-association-data-and-epidemiologic <span class="title">Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models </span> <span class="uid"><span>oing_drupal</span></span> <span class="created">May 05, 2020 - 11:09 AM</span> <div class="body"><hr /><article class="embedded-entity align-center"><img src="/sites/default/files/styles/small_200x200/public/2019-05/EducationWebinars.png?itok=McMGRhag" width="200" height="100" alt="SHSMD Education Webinars" /></article><p> </p> <p><strong>Members and Nonmembers:</strong></p> <p><a href="/education/webcasts/guide-your-organization-recording"><strong>View</strong></a> the SHSMD Education Recorded Webinar</p> <hr /><p>The American Hospital Association (AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions. Get a first-hand look at AHA’s dashboards and our compendium of external resources that can help you visualize and analyze the latest COVID-19 data and epidemiologic projections to understand what it all might mean for your organization. AHA Data experts will be available to answer questions live to help you jump-start your analysis.</p> <p>This 60 minute webinar will include:</p> <ul><li>An introduction to AHA’s Compendium of COVID-19 Prediction Models and Resources</li> <li>Walk-thru of AHA’s COVID-19 Capacity maps</li> <li>Walk-thru of three Prediction Models from the Compendium</li> <li>Q&amp;A</li> </ul><p>Click <a href="https://www.aha.org/guidesreports/2020-04-09-compendium-models-predict-spread-covid-19">here</a> for the latest updates and resources related to COVID-19<br /> For assistance from a SHSMD representative, e-mail to <a data-auth="NotApplicable" href="mailto:SHSMD@aha.org" rel="noopener noreferrer" target="_blank">SHSMD@aha.org</a> or head to <a data-auth="NotApplicable" href="http://www.shsmd.org/" rel="noopener noreferrer" target="_blank">www.shsmd.org</a>.</p> </div> <div class="field_sidebar_elements"> <div class="paragraph paragraph--type--sidebar paragraph--view-mode--default"> <div class="field_sidebar_item"> <div> <div class="paragraph paragraph--type--sidebar-item paragraph--view-mode--default"> <div class="sidebar-item--container"> <div class="field_sidebar_cta"> <div class="paragraph paragraph--type--sidebar-cta paragraph--view-mode--default"> <div class="sidebar-cta--container sidebar-cta--border"> <div class="cta--field sidebar-cta--field-text"><h3>PRESENTERS</h3> <p><strong>Gloria Kupferman</strong><br /> Chief Data Strategy Officer<br /> American Hospital Association</p> <p><strong>Ayrin Molefe</strong><br /> Director of Statistics and Data Science&nbsp;<br /> American Hospital Association</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field_topics"> <div><a href="/topics/covid-19-cdc-fda-and-cms-guidance" class="topic" hreflang="en">COVID-19: CDC, FDA and CMS Guidance</a></div> <div><a href="/topics/covid-19-organizational-preparedness-and-capacity-planning" hreflang="en">COVID-19: Organizational Preparedness and Capacity Planning</a></div> <div><a href="/topics/predictive-data-modeling" hreflang="en">Predictive Data Modeling</a></div> </div> Tue, 05 May 2020 16:09:23 +0000 oing_drupal 546776 at https://www.shsmd.org Using Customer Relationship Management and Predictive Modeling to Improve Population Health https://www.shsmd.org/spectrum-articles/using-customer-relationship-management-and-predictive-modeling-to-improve-population-health <span class="title">Using Customer Relationship Management and Predictive Modeling to Improve Population Health</span> <span class="uid"><span>aha</span></span> <span class="created">Mar 02, 2018 - 10:00 AM</span> <div class="body"><hr /><p>As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care.</p> <article class="embedded-entity"><img src="/sites/default/files/styles/thumbnail/public/shsmd_spectrum/p6quote.jpg?itok=TR0-6f84" width="250" height="201" alt="p6quote.jpg" /></article><p><br /> "For many marketing professionals this requires a different way of thinking," said Amy Stevens, vice president of marketing and communications at Tidelands Health in South Carolina. "Typically our efforts have concentrated on either increasing brand awareness or driving profitable business into our key service lines. Using our talents and the tools of marketing to support population health requires something of a behavior change."</p> <p>In 2016 Tidelands Health clinical leaders, senior leadership, and marketing jointly developed a successful population health initiative to guide individuals living with or at risk for Type 2 diabetes into a low-cost medical fitness program called <em>Stronger Through Movement</em>. The physician-referred program is offered at Tidelands Health's wellness center, a 40,000-square-foot facility that features an indoor track, cardiovascular equipment, free weights, lap pool, aerobics studio, and gym.</p> <p>During the initial two-week free membership, participants in <em>Stronger Through Movement</em> meet with an exercise physiologist to put together a personalized exercise routine and have the option to register for personal training and various programs.</p> <p><strong>Targeted Marketing</strong><br /> "We initially promoted the program using traditional marketing tactics such as physician outreach and print advertising but later launched an innovative customer relationship management (CRM) campaign that has proven to be much more successful," said Stevens.</p> <p>Using the health system's CRM database and predictive modeling, the marketing team sent targeted direct mail and email to community residents already living with diabetes as well as those at high risk for developing the chronic condition.<strong> (See Figure 1.)</strong> "Once we implemented a data-driven approach to contacting specific groups of people who could benefit the most from the program—that's when we began to see strong results," noted Stevens. "Although CRM is usually focused on attracting patients to health care services such as orthopedics or cardiology, this campaign used the technology to enroll at-risk individuals in a program designed to prevent disease (or disease progression)."</p> <article class="embedded-entity"><img src="/sites/default/files/styles/thumbnail/public/shsmd_spectrum/p5figure1.png?itok=WUQ4NBkS" width="292" height="300" alt="p5figure1.png" /></article><p><br /><strong>The Results</strong><br /> So far data shows the initiative has been successful in attaining its goals. The marketing campaign has generated nearly 400 referrals to the Stronger Through Movement program, including 22 percent who were new to the system. Of those, 32 percent have since become Tidelands Health patients.</p> <p>From a clinical and financial standpoint, the program has demonstrated the ability to reduce participants' healthcare utilization and medical costs in comparison to a control group. <strong>(See Figure 2.)</strong></p> <p>Participants also improved their health status by reducing body mass index, body fat percentage, and blood pressure and increasing their level of physical activity. This was accomplished despite the fact that many of the participants had other existing health problems.</p> <article class="embedded-entity"><img src="/sites/default/files/styles/thumbnail/public/shsmd_spectrum/p9townhall.png?itok=ZHBeEl6T" width="300" height="198" alt="p9townhall.png" /></article><p><br /> Based on these results, the CRM campaign has been expanded to include individuals living with or at risk for heart disease and hypertension.</p> <p>"Spending our precious marketing dollars on this effort was a real leap of faith for the marketing team," Stevens said. "It required us to reconsider the goals of marketing and reallocate some of our budget. But this experiment has been well worth it. Instead of being able to point specifically to ROI or a contribution to the bottom line, we were able to achieve an even more important result: improved health for those we serve."</p> <p><strong>Key Takeaways </strong></p> <ul><li>A successful population health strategy requires partnerships among marketers, clinicians, and leadership.</li> <li>A CRM platform can be an effective tool to support population health.</li> <li>Targeting individuals with or at risk for chronic conditions, such as diabetes, and directing them to a medical fitness program has the potential to improve health status, reduce hospital visits, and decrease healthcare costs.</li> </ul><hr /><p><em><strong>This article features an interview with:</strong></em><br /><strong>Amy Stevens</strong><br /> Vice President of Marketing and Communications<br /> Tidelands Health<br /> Murrells Inlet, SC<br /> (843) 652-8222<br /><a href="mailto:astevens@tidelandshealth.org">astevens@tidelandshealth.org</a></p> </div> <div class="field_topics"> <div><a href="/topics/crm" class="topic" hreflang="en">CRM</a></div> <div><a href="/topics/predictive-data-modeling" hreflang="en">Predictive Data Modeling</a></div> <div><a href="/topics/marketing" hreflang="en">Marketing</a></div> <div><a href="/topics/populationcommunity-health" hreflang="en">Population/Community Health</a></div> <div><a href="/topics/wellnesspreventive-care" hreflang="en">Wellness/Preventive Care</a></div> </div> Fri, 02 Mar 2018 16:00:00 +0000 aha 186442 at https://www.shsmd.org