Resource Library

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Getting Creative with Recruitment”.

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”

In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.

Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT Earlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick going forward? What might another 5 or 10 years mean for health care?

This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.

Rising Above: How to Survive When Your Community is Rocked by Crisis   When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health   Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System   Keep Calm: How to Reposition Alarmist Language to Calm and Reassure Audiences

Catch what you missed in Nashville by signing up for the 2019 SHSMD Connections Virtual Conference for just $395. Here are three FREE PREVIEWS of the more than 70 session recordings available to you when you sign up.

Learn how you can better combine and leverage health care and non-health care data to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.

In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.

Most physicians aren’t exposed to the art and science of referral development in medical school, but it can significantly impact practice growth and success. Learn how to best equip new and established physicians to be stronger at building and nurturing referral partnerships.

This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.

Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.

Join renowned futurist Ian Morrison, Ph.D., for this webcast on the latest edition of SHSMD’s annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.

Learn how Cleveland’s public hospital system planned, created, launched and marketed its own podcast, in-house.

Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.

Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!

In this webcast, we will share a case study on how a large U.S. health care system has used analytics to determine which consumers to target in service-line specific marketing campaigns, measure results quickly enough to be able to modify tactics in the middle of a campaign, and determine best practices for moving the needle, faster.

This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.

This presentation will describe the fundamental elements of financial experience that every hospital and health system should master. With a solid foundation, hospitals can prepare to meet rising consumer expectations in a digital/mobile age.