Health care is rapidly evolving. Use SHSMD ADVANCE™ to assess, build and promote your strategic abilities to advance your career.

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NEW! Podcast

Learn on the go with SHSMD's new Podcast "Rapid Insights" delivers the latest trends, innovations and best practices.


What do health care strategists need to know in order to lead their organizations forward? Download or buy your copy today.


SHSMD Connections 2019 early-bird registration rate ends July 10. Join your peers in Nashville, September 8–11.

The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide.