Health care is rapidly evolving. Use SHSMD ADVANCE™ to assess, build and promote your strategic abilities to advance your career.

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NEW! Podcast

Learn on the go with SHSMD's new Podcast "Rapid Insights" delivers the latest trends, innovations and best practices.

Scenario Planning

NEW! A must-read for strategists striving to prepare their organization for an uncertain future. Free for members, $50 for nonmembers.


SHSMD Connections 2019 early-bird registration rate has been extended to July 15 at midnight. Join your peers in Nashville, September 8–11.

The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide.