SHSMD Connections Conference
Save the Date for SHSMD26
September 27-29 | Baltimore, MD
The SHSMD Connections Conference is the premier event for health care strategy, marketing and communications professionals to come together and help shape the future of the field. Explore the rapidly evolving landscape of health care strategy with inspiring speakers, hands-on sessions, networking opportunities and more! Elevate your expertise, spark meaningful collaboration, and turn ideas into practical solutions. Attendees can expect:
- Cutting-edge insights from leaders in the field.
- Future-focused trends shaping health care.
- Real-world strategies you can apply immediately within your organization.

SHSMD25 Virtual Conference
Available On Demand Through April 2026
Couldnât make it last year? See what SHSMD Connections is all about! Tap into the ideas, inspiration, and innovation that defined this past yearâs conference.
Need help securing approval from your employer?
Use our Justification Toolkit to show the value of attending SHSMD Connections 2025 Virtual Conference. This customizable letter helps you highlight how the sessions, insights, and year-round access can benefit your organization.
SHSMD Connections 2025 Podcast
Tune in to exclusive podcast episodes featuring SHSMD Connections 2025 speakers. Discover the trends, challenges, and opportunities they explore on stage.
How to Work a Room: Networking Tips for the Modern Era
Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and why so many of us struggle with in-person interactions. Sheâll share practical strategies to help you prepare for events, approach conversations with confidence, and build meaningful connections.
Focus on Findability: Thinking Beyond Search in the Age of AI
In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic PartnershipsâThe Pelvis Party Approach
In this episode, we explore how âThe Pelvis Partyâ campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.
It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow
In this episode, we explore how strategic messaging, stakeholder engagement, and storytelling can empower health organizations to reduce emissions, improve public health, and lead the charge toward a greener future.
The Poetâs Keys: A Guide to Unlocking Innovation in Health Care Strategy
Join us for a sneak peek of Tucker Bryant's keynote, "The Poetâs Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry.
Harnessing the Power of Integrated Data
Join us as we explore a compelling case study from Washington University School of Medicine, showcasing how Power BI dashboards are used to drive strategic decisions, improve access to care, and ensure financial sustainability.




