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After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.

Cardiology Associates is a private Cardiology group in the

Leverage engaged employees and their community relationshi

This presentation, led by hospital association communicati

Amazon CEO Jeff Bezos attributes his company’s success to

Gaining a deep understanding of physician behavior by evaluati

In a high-risk, high-reward move, Children’s Mercy Kansas

When is digital media most effective?

Crisis always strikes when you least expect it.

Are you launching or re-launching a physician relations pr

In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.

Design thinking is an approach to innovation and problem s

Scripps cares for more than 500,000 patients annually, wit

This session will share the comprehensive environmental br

As economic reform and regulatory forces accelerate physician group practice formation, health systems must bring diverse personalities and priorities together. Imagine groups that combine academic and community-based physicians, span facilities large and small (sometimes across state lines), and merge differing views about compensation and the role of advanced practice providers.

With more than 70 percent of internet users looking online

Disruptive innovators take root at the bottom of the market and relentlessly move upmarket. Whether truly disruptive or more incremental, rarely before has the "dare to innovate" challenge been more prominent in healthcare. Action-forward leaders are prioritizing innovation and consumerism strategies. Learn about the hundreds of zigzag innovators advancing retail, digital and consumer solutions.

Most surgical programs can tell you how many cases they di

Of course, social media, community outreach, brand journal

Your patients love them, search engines love them, and you