About Us

The Society for Healthcare Strategy & Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists, planners, marketers, and communications and public relations professionals nationwide. SHSMD is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve the health status and quality of life in their communities. View the SHSMD Values.

SHSMD serves more than 4,000 members—professionals who work in all sectors of healthcare, including hospitals and health systems, physician groups, consulting firms, advertising and public relations agencies, and service providers.   

To be the preeminent professional organization, leading, connecting and serving healthcare strategy professionals.


The mission of the Society for Healthcare Strategy & Market Development, a personal membership group of the American Hospital Association, is to provide healthcare planning, marketing, and communications professionals with the most highly valued resources for professional development.

Brand Promise
As a known and trusted partner, SHSMD responds to the needs of its diverse membership by providing a broad and constantly updated array of products, services, experiences, and connections. SHSMD offers its members the help they need, when they need it by linking them directly to timely and relevant resources. Like its parent organization—the American Hospital Association, which serves as the national voice of hospitals, healthcare networks, and other care providers—SHSMD will continue to be a candid, reasoned, and credible voice for the strategy professionals who work in those organizations.