The Society for Healthcare Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, is the largest and most prominent voice for healthcare strategists in planning, marketing, communications, public relations, business development, and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. View the SHSMD Values.
SHSMD serves more than 4,000 members—professionals who work in all sectors of healthcare, including hospitals and health systems, physician groups, consulting firms, advertising and public relations agencies, and service providers.
To advance the development and success of healthcare strategy professionals.
A growing, dynamic, well-recognized community of strategy professionals fulfilling their highest aspirations and driving positive changes in healthcare.
View SHSMD's 2018–2020 Strategic Plan.