About Us

The Society for Healthcare Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, is the largest and most prominent voice for health care strategists in planning, marketing, communications, public relations, business development and physician strategy. SHSMD is committed to leading, connecting and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. View the SHSMD Values.

SHSMD serves more than 4,000 members—professionals who work in all sectors of health care, including hospitals and health systems, physician groups, consulting firms, advertising and public relations agencies and service providers.   

To advance the development and success of health care strategy professionals.

A growing, dynamic, well-recognized community of strategy professionals fulfilling their highest aspirations and driving positive changes in health care.

Strategic Plan

View SHSMD's 2018–2020 Strategic Plan.

Contact Us
Contact us at shsmd@aha.org or 312.422.3888