Quick Tools for Health Care Strategy Success
Explore SHSMD’s growing library of short-format resources, designed to deliver fast, actionable insights for today’s health care strategists. Whether you are looking for a toolkit, a how-to guide, or a tip sheet, this page is your go-to destination for practical support.
All resources are peer-reviewed and curated by SHSMD members and experts in the field.
Note: These resources are available to SHSMD members only. Join SHSMD to access all tools and downloads.
Digital Dream Team Self-Assessment
Optimize your digital marketing team for the talent and tools you need to drive engagement and growth.
Framework: Educate, Engage, Repeat
Strengthen workforce connection with this practical communication framework.
Key Patient Journey Touchpoints to Consider for Marketers
Identify gaps, reduce friction, and ensure your brand promise matches reality.
Bridging Worlds SHSMD Advance Roadmap
A five-step process to imrpove individual and team strategic performance.
Social Media Editorial Guide
A nine-step approach to better content that connects and resonates with your audience.
Quick Tips to Improve Healthcare Email Engagement
Actionable strategies to help improve open rates and drive meaningful engagement.
Bridging Worlds: Evolving Strategy Landscape
Business objectives in health care today that are top of mind for strategists.
10 Tips to Reclaiming Your Joy at Work
Rediscover energy and purpose with this practical guide to bost engagement and reduce burnout.
Key Questions to Answer Before You Launch a Campaign
Use this checklist to uncover readiness gaps and protect your brand.
Scenario Planning Starter Tool for Health Care Strategists
Four-step process to scan trends, build contrasting scenarios, and identify strategies.
Bridging Worlds: Skills, Attributes, and Tools of the Healthcare Strategist
Assess and identify skill levels and areas of interest among individuals and teams.
Digital Marketing Dream Team Maturity Model
Benchmark, plan and strategize your digital marketing team to be set up for long-term success.
Ensuring Service Line Readiness - Key Questions Before You Market
Strategic questionnaire to assess alignment, capacity, reputation, and messaging.
Building Your AI Toolkit: A Starter Guide for Marketing Teams
Practical tools, training resources and best practices to help your marketing team integrate AI.
3 Proven Ways to Build Population Health Models That Last
Case studies with actionable insights for health systems seeking to drive meaningful change beyond clinical walls.
Identify Your Influencers
Define potential partnerships, clarify audience connections, and assess brand voice.
20 Questions for Healthcare Service Line Leaders
Essential questions designed for quick, effective stakeholder interviews.