About Us
About SHSMD
Powering the professions shaping healthcare strategy
The Society for Health Care Strategy & Market Development is the professional home for approximately 3,700 healthcare strategists, marketers, communicators, digital leaders, planners and business development professionals.
Where strategy professionals move forward
As a professional membership group of the American Hospital Association and the largest membership association in its sector, SHSMD helps members navigate a rapidly evolving healthcare landscape.
Through practical education, trusted resources and meaningful professional connections, members expand their knowledge, strengthen their networks and create greater value for the organizations and communities they serve.
What members gain
Relevant expertise
Timely education and resources across marketing, communications, digital engagement, strategic planning, business development and related disciplines.
A connected professional community
Opportunities to exchange ideas, learn from peers and build relationships with professionals facing similar challenges.
A place to belong
From our content to our conferences, SHSMD is committed to creating an environment where members feel valued, represented and recognized as individuals.
Find your professional community
Join SHSMD to access the people, insights and tools helping healthcare strategy professionals lead what comes next.
Our foundation
The principles that guide SHSMD
Our vision, mission, values and governing documents define what SHSMD stands for and how we serve the health care strategy community.
