On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians


shsmd-connections-2018-small-logo.png


Dive into two case studies from organizations facing the challenges of the opioid epidemic. BID-Plymouth developed and launched a community-wide collaborative to tackle the epidemic and improve the lives of those impacted by opioid use. Their marketing and communications team has played an integral role in program development, launch, strategic counsel, event planning, media relations, marketing, and community outreach. Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

Speakers

  • Christopher Smalley, Director Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Tessa Voss, Director Clinical Services, Hazelden Betty Ford Foundation Newberg

​​​​​​​Members, to view this protected content, log in above.

Related Resources

Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their…
Presentation Resource
Most people see a doctor about twice per year. The rest of the year, they make decisions every day that impact their health. Checking in between…
Presentation Resource
The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The…
Magazine & Journal Articles
We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever…
Magazine & Journal Articles
As hospitals and health systems increasingly implement physician alignment strategies, physician relations teams must concentrate on ways they can…