Five Steps of a Supply Chain Marketing Plan

By AHRMM

John Barnes, supply chain director of systems and analytics at St. Luke’s Health System, discusses a five step marketing plan to drive supply chain change management.

Related Resources

Supply Chain Strategies & Solutions Article
When I started in supply chain, the position that was presented afforded me the opportunity to utilize my clinical and business skills with the goa
Supply Chain Strategies & Solutions Article
The evolution of our healthcare system from a volume-based to a value-based model is driving provider organizations to adopt patient-centric, outco
White Papers
This paper explores the application of the Baldrige Excellence Framework to the health care supply chain.
Supply Chain Strategies & Solutions Article
Download Article
Issue Brief
This Awareness Brief provides a high level summary understanding of value based purchasing.
Advisory
Executive Summary Today’s healthcare environment is rapidly changing.