Health Care Marketing, Communications & Strategy
The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Connections
Make plans to join us at SHSMD25, Oct 12-14, in Dallas, TX.
Futurescan 2025
Strategic planning starts here. The latest Futurescan publication is now available for order.
Membership
Stay at the forefront of health care and advance your career with SHSMD by your side.
Continuing Education
Join our upcoming online courses and webinars, or access our on-demand sessions anytime.
Upcoming Events
SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.