Health Care Marketing, Communications & Strategy

The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

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SHSMD Connections

Make plans to join us at SHSMD24, Oct 13-15 in Denver, CO.

Futurescan 2024

Strategic planning starts here. The latest Futurescan publication is now available for order.


Stay at the forefront of health care and advance your career with SHSMD by your side.

Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement. 

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