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Messaging, reputation, media relations and crisis communications
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Research, tools, reports and member-exclusive guidance
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Practical tools and insights for the decisions healthcare strategy, marketing and communications teams are making now.
Social Media Strategies in Healthcare 2026
Build a more current, credible and measurable social media strategy for healthcare through six live webinars, October 13–29, 2026.
Quick Tools for Success
Fast, practical tools to help busy healthcare strategists pressure-test plans, align stakeholders and move from insight to action.
AI in Action: Separating Hype from Real Value
See how healthcare leaders are evaluating real AI use cases, practical constraints and where the technology is delivering strategic value.
Upcoming Events
Bring practical tools to your next planning session, campaign or team discussion. SHSMD members can use the Strategic Planning Canvas to connect priorities with measurable goals, the Stakeholder Analysis and Needs Grid to plan engagement, and the Social Media Editorial Guide to strengthen content planning. These member-exclusive resources are peer-reviewed and curated by SHSMD members and experts.