Health Care Marketing, Communications & Strategy Resources

Futurescan 2023 - Health Care Strategy Trends

Grab your copy of Futurescan 2023, watch the webinar and download the toolkit. Gain insights from leading experts about trends impacting the health care strategy field and guidance to prepare your organization.

Want Free Data?

Backed by the power of Endeavor Analytics, By the Numbers: MarCom makes it easy to compare your department's budget to peers of the same size. Contribute today and prevent cuts in your department!

Carousel - SHSMD 2023 Health Days Calendar

2023 Calendar of Health Observances & Recognition Days

This calendar is designed to help you plan your 2023 community health events, internal and external communications, social media campaigns and more.

Humanizing Brand Experience Volume 5

Don’t miss Humanizing Brand Experience Vol 5, the definitive national trends report on health care consumer experience and top brand rankings.

Thought Leader Forum Report

Dive into the report from the 2022 Thought Leader Forum, The Great Rethink: Challenging Our Assumptions About the Future, that discusses the what and how of transformational change.

Executive Insights

Read the report, Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design to learn how to effectively design and use digital strategy to maximize care coordination.

Leadership Excellence and Rising Stars Award Nominations

Award Nominations are Open!

Nominations are now open for the 2023 Leadership Excellence and Rising Stars awards. Take a moment to recognize and celebrate the exceptional work of your colleague by nominating them for a well-deserved recognition award.

Nominate Someone for a Leadership Excellence or Rising Star Award by April 21!

Strategic Planning & Business Development

Communications & Public Relations

New Resources

SHSMD ADVANCE

The skill assessment tools you need today to create the success you desire tomorrow

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Futurescan 2023

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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