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2021 Advanced Health Care Social Media & Digital Marketing Virtual Conference

Mayo Clinic Social Media Network (MCSMN) and the Society for Health Care Strategy and Market Development (SHSMD) are once again collaborating on a two-day virtual conference focused on best practices, new trends and successful strategies in health care social media and digital marketing.

SHSMD Connections 2021

It’s time to energize around a new future together with your SHSMD colleagues. Advance your career in a robust shared learning experience at SHSMD Connections, whether in person or in a virtual event.

SHSMD Homepage Carousel - Futurescan 2021

Futurescan 2021-2026: Health Care Trends and Implications

Members: get your free copy! Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

AHA Digital Pulse

This tool can help you assess how effectively your organization has established a Digital Front Door for its patients.

SHSMD Mentorship Program

Looking to further your career, ignite an innovative new idea, develop your strengths or give back to the health care strategy community? The SHSMD Mentorship Program is right for you.

COVID-19 Vaccine Resources

As a professional membership group of the American Hospital Association, we are bringing SHSMD members tools and resources to help communicate, engender trust, and execute vaccine distribution.

Strategic Planning & Business Development

Communications & Public Relations

New Resources

SHSMD ADVANCE

The skill assessment tools you need today to create the sucess you desire tomorrow

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Futurescan 2021

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

View @SHSMDAHA on Twitter

Apr 15, 2021

Registration is NOW OPEN for the 2021 Advanced Health Care Social Media & Digital Marketing Virtual Conference! Topics include social media trends, influencer marketing, post-covid consumer behaviors & more! Hosted by SHSMD & @MayoClinicSMN https://t.co/xdGyfnxjYx #MayoSHSMD https://t.co/RUUrFomTG2

Apr 15, 2021

RT @jasonaskinner: Thanks to @SHSMDAHA for sharing this @marketingdive piece with three tips for vaccine communications:
1) lead with doct…

Apr 14, 2021

Congratulations, @AudreyLaine2, @willlz, and @Ryan_Glaze! #SHSMDkudos https://t.co/M1aQknob4F

Apr 13, 2021

RT @dandunlop: A special #SHSMDkudos to my friend and colleague @kldavid for her amazing work @stjoeshealing throughout the pandemic. Her S…