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By the Numbers: MarCom

The ONLY MarCom benchmarking program designed BY and FOR national health care leaders. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

SHSMD Connections 2021

It’s time to energize around a new future together with your SHSMD colleagues. Advance your career in a robust shared learning experience at SHSMD Connections, whether in person or in a virtual event.

SHSMD Homepage Carousel - Futurescan 2021

Futurescan 2021-2026: Health Care Trends and Implications

Members: get your free copy! Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

SHSMD Mentorship Program

Looking to further your career, ignite an innovative new idea, develop your strengths or give back to the health care strategy community? The SHSMD Mentorship Program is right for you.

COVID-19 Vaccine Resources

As a professional membership group of the American Hospital Association, we are bringing SHSMD members tools and resources to help communicate, engender trust, and execute vaccine distribution.

Strategic Planning & Business Development

Communications & Public Relations

New Resources

SHSMD ADVANCE

The skill assessment tools you need today to create the sucess you desire tomorrow

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Futurescan 2021

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.