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LAST CHANCE!

Join us October 19-21 for sessions from leading experts on how to conquer your health care marketing, communications and planning challenges. Register to get new content and recordings from the in-person event.

MarCom Benchmarking Program

The ONLY MarCom benchmarking program designed BY and FOR national health care leaders. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

A Practical Guide to Health Care Strategic Planning

NEW! This new publication outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach. Learn from your peers, access case studies and more.

SHSMD Homepage Carousel - Futurescan 2021

Futurescan 2021-2026: Health Care Trends and Implications

Members: get your free copy! Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

COVID-19 Vaccine Resources

As a professional membership group of the American Hospital Association, we are bringing SHSMD members tools and resources to help communicate, engender trust, and execute vaccine distribution.

Strategic Planning & Business Development

Communications & Public Relations

New Resources

SHSMD ADVANCE

The skill assessment tools you need today to create the sucess you desire tomorrow

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Futurescan 2021

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.