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SHSMD Connections 2021

It’s time to energize around a new future together with your SHSMD colleagues. Advance your career in a robust shared learning experience at SHSMD Connections, whether in person or in a virtual event.

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2021 Advanced Health Care Social Media & Digital Marketing Virtual Conference

Mayo Clinic Social Media Network (MCSMN) and the Society for Health Care Strategy and Market Development (SHSMD) are once again collaborating on a two-day virtual conference focused on best practices, new trends and successful strategies in health care social media and digital marketing.

SHSMD Homepage Carousel - Futurescan 2021

Futurescan 2021-2026: Health Care Trends and Implications

Members: get your free copy! Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.

AHA Digital Pulse

This tool can help you assess how effectively your organization has established a Digital Front Door for its patients.

SHSMD Mentorship Program

Looking to further your career, ignite an innovative new idea, develop your strengths or give back to the health care strategy community? The SHSMD Mentorship Program is right for you.

COVID-19 Vaccine Resources

As a professional membership group of the American Hospital Association, we are bringing SHSMD members tools and resources to help communicate, engender trust, and execute vaccine distribution.

Strategic Planning & Business Development

Communications & Public Relations

New Resources

SHSMD ADVANCE

The skill assessment tools you need today to create the sucess you desire tomorrow

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Futurescan 2021

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care, strengthen your organization and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

View @SHSMDAHA on Twitter

May 12, 2021

Director of Marketing and Communications | St. Joseph's Healthcare https://t.co/jnIev2tGZy

May 12, 2021

The Humanizing Brand Experience Vol 4 report provides a comprehensive and clear pre-post COVID-19 view of consumer, brand and experience needs in the health care field. Download the report today: https://t.co/MdHPl1NlzP #healthcareinsights #healthcareinnovation

May 11, 2021

What a great team! Happy #HospitalWeek to you all at
@LCMCHealth https://t.co/ik6RcbvIOc

May 11, 2021

For National #HospitalWeek, @ahahospitals teamed up with @musiciansoncall to create a song inspired by health care workers fighting #COVID19. Check it out here: https://t.co/VbHrF6FUJt