Upcoming SHSMD events

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Your calendar called. It wants better plans. Explore upcoming SHSMD courses, conversations and events.

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Healthcare Growth Is Bigger Than Any One Discipline.

SHSMD is the professional community for healthcare strategists, marketers and communicators whose work increasingly overlaps. Members tap into practical tools, proven approaches and peers who understand the pressure to make smarter decisions, align teams and turn strategy into measurable action.

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What Are You Working On?

Go straight to practical resources, research and tools for your area of focus.

Marketing

Campaign strategy, digital engagement, analytics and AI

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Strategic Planning &
Business Development

Growth strategy, market intelligence, planning and performance

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Communications &
Public Relations

Messaging, reputation, media relations and crisis communications

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Browse All Resources

Research, tools, reports and member-exclusive guidance

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Practical tools and insights for the decisions healthcare strategy, marketing and communications teams are making now.

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Member-Exclusive Toolkit

Quick Tools for Success

Fast, practical tools built for busy healthcare strategists. Pressure-test your plans, align stakeholders and move from insight to action without starting from scratch.

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Explore SHSMD

Quick links to featured programs, publications, and learning opportunities.

SHSMD26 Connections

The conversations defining healthcare’s future start here.

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Futurescan 2026

Strategic planning starts here. The latest Futurescan publication is now available.

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Continuing Education

Join upcoming courses and webinars, or access on-demand sessions anytime.

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Membership

Stay at the forefront of healthcare and advance your career with SHSMD by your side.

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Upcoming Events

SHSMD Connections: The Ultimate Pre-conference Strategy Session

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Driving Service Line Growth: Strategy, Structure and Activation

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From Fragmented to Found: Building an AI-Ready Healthcare Brand | Sponsored Webinar

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Who are SHSMD members?

SHSMD members include healthcare strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shape the rapidly evolving healthcare landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement. 

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