Leadership
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
Strategic referral development and patient “leakage” measurement are critical for continued growth. Using a combination of claims-based and internal data to analyze provider relationships is the most impactful way to identify and remove access barriers, prioritize provider outreach, build closer…
In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.
Linda MacCracken is a business executive, focused on helping companies engage customers to boost effective health engagement. Linda also holds a faculty appointment at Harvard University, teaching marketing strategy course to physicians in the Masters of Health Care Management Program.
When Ascension's leadership began implementing a major strategic shift away from its distributive leadership model to form a cohesive health system operating hospitals, medical groups and clinics across the country, that had to change.