Social Media Marketing for Physicians

Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than ever.

Social media offers physicians a proven way to attract new customers while further building a trusted reputation among current patients. Through an understanding of available opportunities, as well as an awareness of potential risks, physicians can use social media to amplify their voice and further their connection with patients.