SHSMD26 Social Media Toolkit
Share Your SHSMD26 Experience
Use this toolkit to build excitement, share your takeaways and connect with health care strategy, marketing and communications leaders before, during and after SHSMD26.
Join the SHSMD26 Conversation
SHSMD26 brings together health care strategy, marketing and communications professionals to exchange ideas, strengthen connections and explore what is next for the field.
Whether you are attending, speaking, exhibiting or sponsoring, your voice helps show the energy and impact of the SHSMD community.
Use the official hashtag so the SHSMD community can find, follow and engage with your posts.
Quick Tips for Better Engagement
Make it personal
Share why SHSMD26 matters to you, what you are hoping to learn or who you are excited to meet.
Post in the moment
Capture takeaways from sessions, hallway conversations, networking events and the Solutions Center while the energy is fresh.
Tag and connect
Use #SHSMD26, tag SHSMD when possible and mention speakers, colleagues or organizations featured in your post.
Content Ideas for Social Media Success
Not sure what to post? Use these ideas to create authentic content that builds visibility, sparks conversation and helps the community follow your SHSMD26 experience.
Before SHSMD26
- Share that you are attending and what you are most excited about this year.
- Post a photo of your team preparing for the conference or traveling to Baltimore.
- Highlight sessions, speakers or networking events you are planning to attend.
- Ask your network who else will be at #SHSMD26 and encourage meetups.
- Share a teaser about a presentation, booth experience, product launch or announcement.
During the Conference
- Share photos and short videos from sessions, networking events and the Solutions Center.
- Post your biggest takeaways or favorite quotes from speakers and panel discussions.
- Capture behind-the-scenes moments with your team, booth setup or conference experience.
- Record quick reactions, insights or trends you are hearing throughout the event.
- Tag fellow attendees, speakers and SHSMD to help expand your reach and engagement.
After SHSMD26
- Share your biggest insights, lessons learned or ideas you are bringing back to your organization.
- Post a recap carousel or short highlight video from your time in Baltimore.
- Thank the people, teams and new connections who made the conference memorable.
- Continue conversations started at the conference by tagging attendees or responding to posts.
- Share how your organization plans to apply what you learned at #SHSMD26.
Sample Social Media Posts
Use these as a starting point, then customize them so they sound like you.
I'm Attending
I'm Speaking
I'm Exhibiting
Social Media Graphics
Download and save these graphics to post on social media. Let your network know you are attending, speaking, exhibiting or sponsoring at SHSMD 2026 Connections. Before posting, hyperlink your social media post to the SHSMD 2026 Connections website so people can easily access more information.
Email Signatures
Download these graphics and add them to your email signature. Let your network know you are attending, speaking, exhibiting or sponsoring at SHSMD 2026 Connections. Hyperlink your email signature image to the SHSMD 2026 Connections website so people can easily access more information.
Follow and Tag SHSMD
Follow SHSMD for conference updates, community posts and highlights from Baltimore. Use #SHSMD26 so others can find and engage with your content.
Ready to Share Your SHSMD26 Experience?
Download the graphics, customize a sample post and join the conversation with health care strategy, marketing and communications leaders using #SHSMD26.
Explore SHSMD26