Celebrate Health Care Strategy & Market Development Week with us!

Health Care Marketing, Communications & Strategy

The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

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New Resources

2024 HEALTH OBSERVANCES CALENDAR

Interactive calendar to help plan your community health events, social media campaigns, internal/external communications and more.

CONSUMER EXPERIENCE REPORTS COMPENDIUM

A compendium of recently conducted health care customer research and consumerism reports featuring data reflective of changes that are happening on a national scale.

MARCOM BENCHMARKING

Make health care marketing and communications budget decisions with confidence with By the Numbers: MarCom. Interactive dashboard is now available — submit your data today!

CAREER RESOURCES

Navigating a new transition? Looking to leverage your skills in health care strategy? Tap into tools and resources specifically designed for health care strategists like you.

SHSMD Connections

Make plans to join us at SHSMD25, Oct 12-15 in Dallas, TX.

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Futurescan 2024

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Doctor Podcasting
Spectrum Reach
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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement. 

Stay in touch with SHSMD! Sign up for the latest information from SHSMD.

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