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Strategic Planning in Health Care | Credential Course

Join us Nov. 5, 2024 - Jan. 31, 2025 to gain essential skills for advancing your career and driving organizational success.

SHSMD Recognition Week Has Arrived! 🎉

Join us in celebrating SHSMD Recognition Week as we honor your invaluable contributions to health care strategy! Dive into exclusive resources, discover our Rising Stars, connect with inspiring member stories, and gain access to special webinars and podcasts crafted just for you. #ReachingNewHeights together in health care strategy!

Get 2025 eLearning Season Pass

Unlock premier professional development with SHSMD’s 2025 eLearning Season Pass. Save between $2,500 to $14,000 and access expertly designed courses tailored for health care strategists, marketers, and planners.

2025 Calendar of Health Observances & Recognition Days

With over 240 health observances, this calendar is a comprehensive guide for organizing community events, shaping communications, and planning social media campaigns.

Celebrating SHSMD’s 2024 Leadership Excellence and Rising Stars Award Recipients!

Congratulations to the 2024 Leadership Excellence and Rising Stars awardees! Your innovation and dedication inspire us all, setting a new standard for excellence in health care strategy.

Celebrate Health Care Strategy & Market Development Week with us!

Health Care Marketing, Communications & Strategy

The Society for Health Care Strategy & Market Development (SHSMD) is a national membership organization that provides resources for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

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Marketing

Strategic Planning & Business Development

Communications & Public Relations

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New Resources

SHSMD Connections

Make plans to join us at SHSMD25, Oct 12-15 in Dallas, TX.

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Futurescan 2024

Strategic planning starts here. The latest Futurescan publication is now available for order.

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Membership

Stay at the forefront of health care and advance your career with SHSMD by your side.

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Continuing Education

Miss an online course or webinar? Gain access to past live education in a convenient format.

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

Stay in touch with SHSMD! Sign up for the latest information from SHSMD.

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