Upcoming Events for Health Care Marketers & Strategists
Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Easily find the content you need with our convenient topic filter below, enabling you to tailor your learning experience to your professional goals. Select an event for more information.
Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential. Open to both members and nonmembers, SHSMD educational programs are available at a reduced rate to members.
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The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.
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Join us to gain up-to-date legal insights, explore the pros and cons of today’s analytics solutions, and walk away with actionable strategies for building a HIPAA-compliant marketing ecosystem. Whether you’re planning a platform transition or looking to optimize your existing tools, this session will help you strike the right balance between compliance and performance.
Sponsored by: 
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Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
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This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
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SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.