Upcoming Events for Health Care Marketers & Strategists
Develop yourself and your team by participating in SHSMDâs web-based professional development opportunities, including webinars and online courses. Easily find the content you need with our convenient topic filter below, enabling you to tailor your learning experience to your professional goals. Select an event for more information.
Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programsâsuch as by passing an exam or completing a projectâattendees will receive a SHSMD Credential. Open to both members and nonmembers, SHSMD educational programs are available at a reduced rate to members.
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Join SHSMD leaders Sept. 2 for insider conference strategies, networking tips, session planning, and keynote previews.
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Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
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Healthcare marketers will learn how to turn a fragmented brand into an AI-ready growth assetâaligning brand architecture, messaging, proof, and governance so AI can accurately find, trust, cite, and recommend their organization across every patient touchpoint.
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SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
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See how UCLA Health connects immediate care acquisition, media strategy and real-time capacity to build longer-term patient relationships.
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Build practical social media skills for healthcare with six expert-led modules on video, AI, podcasting, platforms and employee advocacy.
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Explore SHSMD member benefits, resources and connections during the Year-End Member Orientation and start the new year stronger.
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Advance with intention. Learn how to show impact, build visibility, and make a stronger case for career growth and leadership opportunity.
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Explore affordable storytelling strategies for small and rural healthcare organizations in this interactive SHSMD Catalyst Conversation.
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Virtual networking event for SHSMD members to connect with peers, explore member resources, and learn how to get the most from their membership.
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Save the date for the 2027 SHSMD Connections Conference, September 26â28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.
