SHSMD Learning Center: Courses & Events for Health Care Strategists and Marketers
Stay ahead in the rapidly evolving field of health care strategy. SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Whether you're looking to sharpen your skills or work toward a professional certification, the SHSMD Learning Center offers flexible options to fit your schedule.
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Upcoming Events
Featured
SHSMD Events
Empower Your Team with SHSMD’s eLearning Season Pass
Unlock a full year of professional growth for your health care strategy, marketing, communications, and planning teams. With SHSMD’s 1-Year eLearning Season Pass, your team gets instant access to a library of live and on-demand courses tailored to their roles, interests, and experience levels. It’s flexible, easy to use, and designed to keep your staff learning, growing, and leading in their field.
Marketing/Digital Engagement
Social Media Strategies in Health Care
October 13 - 29
Build practical skills across social platforms, video, podcasting, employee advocacy, AI and community storytelling in this six-module certificate course.
Driving Service Line Growth: Strategy, Structure, and Activation
September 9 - September 18
Learn how to identify growth opportunities, align governance and operations, and activate service lines as coordinated growth engines using practical frameworks, tools, and roadmaps.
This course offers a practical, real-world look at how small and rural health care organizations can strengthen their brand, engage their communities, and compete effectively through data-informed, mission-driven marketing and communication strategies.
Harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
Build a clear, practical understanding of how the U.S. health care system works, on your schedule.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
This on-demand certificate course provides foundational training on HIPAA, FTC, and state privacy laws, and how they impact marketing practices across tactics, platforms, and technologies.
Health Care Marketing Plans, Communications, and Market Research
Returning April 2027
Build practical skills in health care market research, marketing communications, and strategic marketing planning while working toward the SHSMD Credential in Health Care Marketing.
PR/Communications
Driving Service Line Growth: Strategy, Structure, and Activation
September 9 - September 18
Learn how to identify growth opportunities, align governance and operations, and activate service lines as coordinated growth engines using practical frameworks, tools, and roadmaps.
This course offers a practical, real-world look at how small and rural health care organizations can strengthen their brand, engage their communities, and compete effectively through data-informed, mission-driven marketing and communication strategies.
Explore key trends impacting communication professionals, identify and develop new skillsets that will result in an actionable plan to help you solve current and emerging challenges.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
Discover the latest trends, strategies, and case studies designed to elevate your communications expertise.
Strategic Planning
Driving Service Line Growth: Strategy, Structure, and Activation
September 9 - September 18
Learn how to identify growth opportunities, align governance and operations, and activate service lines as coordinated growth engines using practical frameworks, tools, and roadmaps.
Dive into the foundational aspects of data analytics, population health, data visualization, and strategic decision-making.
Dive into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Build a strategy leadership can execute. Learn how to set priorities, align stakeholders, and measure progress over time.
Join the Waitlist for Upcoming Education Courses
Get notified when the course you are interested in becomes available for registration.
Explore a wide range of expert-curated resources in SHSMD's Resource Library, covering key topics such as leadership, strategic planning, marketing, and more. Access webinars, toolkits, and e-learning courses designed to advance your professional development and support your organization’s success.