Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of healthcare marketing, strategic planning, communications, and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Upcoming Education
May 24 Be Like Water: Strategies for Infusing Design in Healthcare Organizations
SHSMD U Webcast
May 31
Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
SHSMD U Sponsored Webcast*
June 4–July 28
The New Data Landscape in Healthcare: Advanced Analytics for Strategists
SHSMD ADVANCE™ Certificate Series
June 20
Your Promotion is Waiting: Skills Needed to Successfully Transform Your Marketing Department
SHSMD U Sponsored Webcast*
July 19
Developing Digital Strategies in Healthcare for 2017 and Beyond
SHSMD U Sponsored Webcast*
August 7–September 15 The Power of Effective Storytelling in Healthcare
SHSMD ADVANCE™ Certificate Series
September 24–27 SHSMD Connections 2017
Orlando, FL | SHSMD Annual Conference
Previous 2017 Online Educational Programs
All past webcasts can be replayed by members for free. | 2018 dates for annual courses and those available “on demand” are noted below.
January 10
Positioning Your Hospital for Success in a Bundled Payment Environment
Replay this SHSMD U Webcast
February 8 The Building Blocks of Transformation: An Inside Look at the Future of Healthcare
Replay this SHSMD U Webcast
February 6–March 3 How to Manage Crises: Effective Communication & Reputation Management Strategies
Available to purchase on demand | SHSMD U Online Course
February 22
How to Make an Online Physician Ratings and Reviews Program a Reality
Replay this SHSMD U Sponsored Webcast*
March 6April 7 Strategic Planning Electives
Available to purchase on demand | SHSMD U Online Course
March 15 Creating a Strategic Planning Process that Drives Future Success
Replay this SHSMD U Webcast
March 20–31 Healthcare Entrepreneurship: Strategies for Bringing an Idea to Market
SHSMD U Online Course
March 28 Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language
Replay this SHSMD U Sponsored Webcast
*
April 3–28 Orientation to Healthcare 2017 with new faculty and expanded content!
SHSMD U Online Course
April 4 Leverage Market Analytics to Gain Loyalty and Engage Patients
Replay this SHSMD U Sponsored Webcast*
April 24–June 23 Healthcare Marketing Certificate Series SOLD OUT!
SHSMD U Online Course
24/7 The Future Role of the Strategist: Implications and Skills of Bridging Worlds
Replay this SHSMD U Webcast
Did you miss an online course?
Sign up for SHSMD U On Demand Courses.
Members, replay webcasts free!
View the SHSMD U Webcast Archives.

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.