Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of healthcare marketing, strategic planning, communications, and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses, and online course series. NEW! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Programs
November 6, 2017–
February 2, 2018
SHSMD CREDENTIALS
Strategic Planning in Healthcare
Online Course Series
January 16, 2018

From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand
Webcast
MEMBER BONUS VIDEO: Decode Disney’s Operational DNA into Your Competitive Advantage

January 24, 2018 Meeting New Consumer Expectations: Three Steps for Planners and Marketers
Sponsored Webcast*
February 5–March 9, 2018
Orientation to Healthcare
Online Course
February 8, 2018 Moving Ahead on the Long Road Toward Value-Based Healthcare
Webcast
COMING SOON:
March 2018

SHSMD CREDENTIALS
NEW! PR and Communications in Healthcare
Online Course Series
COMING SOON:
March 2018
Strategic Planning in Healthcare Electives
Online Course (Self-Paced)
COMING SOON:
April 2018
Strategy to Execution for Planners
Online Course
COMING SOON:
April–June 2018

SHSMD CREDENTIALS
Marketing in Healthcare: Marketing Plans, Communications, & Market Research
Online Course Series
Past Programs
All past webcasts can be replayed by members for free. Not a member? Join today!
January 10
Positioning Your Hospital for Success in a Bundled Payment Environment
Replay this Webcast
February 8 The Building Blocks of Transformation: An Inside Look at the Future of Healthcare
Replay this Webcast
February 6–March 3 How to Manage Crises: Effective Communication & Reputation Management Strategies
Available to purchase on demand | Online Course
February 22
How to Make an Online Physician Ratings and Reviews Program a Reality
Replay this Sponsored Webcast*
March 6April 7 Strategic Planning Electives
Available to purchase on demand | Online Course
March 15 Creating a Strategic Planning Process that Drives Future Success
Replay this Webcast
March 20–31 Healthcare Entrepreneurship: Strategies for Bringing an Idea to Market
Online Course
March 28 Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language
Replay this Sponsored Webcast
*
April 3–28 Orientation to Healthcare 2017 with new faculty and expanded content!
Online Course
April 4 Leverage Market Analytics to Gain Loyalty and Engage Patients
Replay this Sponsored Webcast*
April 24–June 23
SHSMD Credentials
Healthcare Marketing Certificate Series
SOLD OUT!
Online Course Series
May 24 Be Like Water: Strategies for Infusing Design in Healthcare Organizations
Replay this Webcast
May 31 Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
Replay this Sponsored Webcast*
June 4–July 28
SHSMD ADVANCE™ | Credentials
The New Data Landscape in Healthcare: Advanced Analytics for Strategists
SOLD OUT!
Online Course Series
June 20 Your Promotion is Waiting: Skills Needed to Successfully Transform Your Marketing Department
Replay this Sponsored Webcast*
July 19 Developing Digital Strategies in Healthcare for 2017 and Beyond
Replay this Sponsored Webcast*
July 24September 1 Marketing Series Electives
Online Course Electives
August 7–September 15
SHSMD ADVANCE™ | Credentials
The Power of Effective Storytelling in Healthcare

Online Course Series
August 30 Transition from Traditional to Strategic CRM
Replay this Sponsored Webcast*
September 6 An Executive Primer on Digital Marketing Strategy for Competitive Healthcare Systems
Replay this Sponsored Webcast*
September 21 Housing and the Role of Hospitals
AHA Webcast
September 24–27 SHSMD Connections 2017
Orlando, FL | Annual Conference
24/7 The Future Role of the Strategist: Implications and Skills of Bridging Worlds
Replay this Webcast
October 1627 Behavioral Health in 2017: New and Emerging Trends
Online Course
October 18 Beyond CRM: Lessons from Consumer-Driven Healthcare
Replay this Sponsored Webcast*
October 26 Corporate Communications that Build Patient Loyalty and Team Member Engagement
Replay this Webcast
November 29
Life After Launch: Renewing Your Strategy for Digital Customer Engagement
Replay this Sponsored Webcast*
Did you miss an online course?
Sign up for SHSMD U On Demand Courses.
Members, replay webcasts free!
View the SHSMD U Webcast Archives.

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.