Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications, and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses, and online course series. NEW! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Programs
Through October 31
Digital Communications in Health Care: What You Should Know
On Demand Online Course
September 6

The New Metric That Matters
Sponsored Webcast*

September 17
October 5

The Role of Marketers and Communicators in Influencing Behavioral Change and Providing Consumer Guidance
Online Course
September 19

Target, Measure, and Prove Success: Using Analytics to Transform Your Marketing
Sponsored Webcast*

October 6
Executive Dialogue: The New Standard for Market Relevance
Preconference Even
t | SHSMD Connections 2018, Seattle, Washington
October 67

SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Preconference Intensive | SHSMD Connections 2018, Seattle, Washington
October 7

SHSMD ADVANCE™ | CREDENTIALS
Building Coalitions to Accelerate Innovation and Intrapreneurship
Preconference Intensive | SHSMD Connections 2018, Seattle, Washington
October 30

Lead With the Heart: Humanizing Brand Experience
Sponsored Webcast*

November 5, 2018
January 25, 2019

SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course Series
24/7 Did you miss an online course or webcast? View all available courses and webcasts
Members, replay ALL webcasts free!
Past 2018 Programs
All past webcasts can be replayed by members for free. Not a member? Join today!
January 16 From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand
Replay this Webcast
MEMBER BONUS VIDEO: Decode Disney’s Operational DNA into Your Competitive Advantage
January 24 Meeting New Consumer Expectations: Three Steps for Planners and Marketers
Replay this Sponsored Webcast*
January 25 Human Trafficking: A Trauma-Informed Health Care Response
AHA Webinar | #HAVhope
February 5–March 9 Orientation to Healthcare
Online Course
February 8

FUTURESCAN
Moving Ahead on the Long Road Toward Value-Based Healthcare
Replay this Webcast

February 14 For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Sponsored Webcast*
February 22 Creating a Human Trafficking Victim Medical Safe Haven in Resident Physician Education: A Synergistic Dynamic of Care
#HAVhope AHA Webinar
March 5–April 20 Designing and Building a User-Centered Website
NEW! Online Course
March 7 BRIDGING WORLDS
The Future Role of Healthcare Strategy

Webcast
March 15 Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention
Sponsored Webcast*
March 29 Gearing Up for Population Health: Marketing for Change
Webcast
April 9–June 15
SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
SOLD OUT! Online Course Series
April 11 Defining the New Digital Front Door
Sponsored Webcast*
April 1627 Strategy to Execution for Health Care Planners
Online Course
April 19 Performance Improvement: Why Physicians Must Lead in a Value-Driven Health Care System
AHA Webinar
May 8 Beyond Recruiting: How to Onboard and Retain Your Best Physicians
Sponsored Webcast*
June 6 Harnessing Physician Relations Insights
Webcast
June 18 Find, Guide, Keep: Solutions to Create Patients for Life
Sponsored Webcast*
June 18– August 3
SHSMD CREDENTIALS
NEW! PR and Communications in Health Care Settings
Online Course Series
July 19

Transforming Marketing via a Growth Strategy for a Competitive Market
Sponsored Webcast*

July 30–October 31 Digital Communications in Health Care: What You Should Know
On Demand Online Course
August 6September 28
SHSMD ADVANCE™ | CREDENTIALS
The New Data Landscape in Health Care: Advanced Analytics for Strategists
Online Course Series
August 8

Sphere of Influence: Achieving the Health Care Triple Aim Through Physician Referral Patterns
Sponsored Webcast*

August 21

A Path Forward: Adapting to New Technologies and Strategy Within Digital Health Care Marketing
Sponsored Webcast*

August 29

Consumerism in Health Care: The Next Chapter
Webcast

Did you miss an online course or webcast?
View all available courses and webcasts
Members, replay ALL webcasts free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.