Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses, and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Programs
June 24–August 9

SHSMD ADVANCE™| CREDENTIALS
The New Data Landscape in Health Care: Advanced Analytics for Strategists
Online Course Series
July 22–August 16

SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a “Tradigital” World
Online Course Series
July 30
Geek Out, Don't Freak Out: How to Do More with Data
Sponsored Webcast
July 31
The Future of Service Line Strategies
 Prerecorded Webcast
August 7

Marketing to the Modern Patient
Sponsored Webcast

August 14

Building a Successful PR Strategy to Support a Brand Transformation
Webcast

August 28 Do Hospital Awards Drive Consumer Decisions?
Sponsored Webcast
September 7 Designing For Change: Use Design Thinking to Align Teams, Fortify Ideas and Prepare the Organization to Execute
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 7–8

SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications and Market Research
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 8–11 SHSMD Connections 2019
Annual Conference | Nashville, TN

September 8

Executive Dialogue | Organizational Transformation: Stories, Strategies, Culture and Change
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 23–October 31

SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course Series
November 4–January 17

SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course Series
24/7

Did you miss a webcast? Members, replay ALL webcasts free!
24/7 2018 SHSMD Connections Virtual Conference
60+ concurrent session recordings

Past 2019 Programs

All past webcasts can be replayed by members for free. Not a member? Join today!

January 9

Hospital Digital Experience Index
Sponsored Webcast*

January 16

Yes, You Can Create Your Own Podcast. We Know; We Did It!
Webcast

January 28–
March 15

SHSMD ADVANCE™| CREDENTIAL
Effective Storytelling in Health Care
Online Course Series

February 11–
March 15
Orientation to Health Care
Online Course
February 13 Futurescan: Leading Through Times of Change
Webcast
February 18–
March 15
Strategic Planning Electives
On Demand
February 20 Top Marketing Initiatives of 2019: Prioritizing Consumer Experience
Sponsored Webcast*
March 13 Activity in Search of Strategy: How U.S. Hospitals and Health Systems Are Responding to Consumerism
Sponsored Webcast*
March 27 5 Tips for Preparing Physicians for Outreach Success
Sponsored Webcast*
April 17 Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Sponsored Webcast*
April 25 Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience
Sponsored Webcast*
April 29-June 28

SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course Series
May 13–31 Financial Management for Health Care Planners
Online Course
May 15 Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience
Sponsored Webcast*
June 18 The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
Sponsored Webcast
Did you miss an online course or webcast?
View all available courses and webcasts
Members, replay ALL webcasts free!

 

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.