Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of healthcare marketing, strategic planning, communications, and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses, and online course series. NEW! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Programs
March 15
Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention
Sponsored Webcast*
March 29
Gearing Up for Population Health: Marketing for Change
April 9–June 15
Marketing in Healthcare: Marketing Plans, Communications and Market Research
Online Course Series
April 11
Defining the New Digital Front Door
Sponsored Webcast*
April 1627 Strategy to Execution for Planners
Online Course
March 2018
Strategic Planning in Healthcare Electives
Online Course (Self-Paced)
May 2018
NEW! PR and Communications in Healthcare
Online Course Series
October 2018
The 2018 SHSMD Executive Dialogue will be held as a preconference event at SHSMD Connections in Seattle.
Past 2018 Programs
All past webcasts can be replayed by members for free. Not a member? Join today!
January 16 From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand
Replay this Webcast
MEMBER BONUS VIDEO: Decode Disney’s Operational DNA into Your Competitive Advantage
January 24 Meeting New Consumer Expectations: Three Steps for Planners and Marketers
Replay this Sponsored Webcast*
January 25 Human Trafficking: A Trauma-Informed Health Care Response
AHA Webinar | #HAVhope
February 5–March 9 Orientation to Healthcare
Online Course
February 8

Moving Ahead on the Long Road Toward Value-Based Healthcare
Replay this Webcast

February 14 For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Sponsored Webcast*
February 22 Creating a Human Trafficking Victim Medical Safe Haven in Resident Physician Education: A Synergistic Dynamic of Care
#HAVhope AHA Webinar
March 5–April 20 Designing and Building a User-Centered Website
NEW! Online Course
The Future Role of Healthcare Strategy

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Members, replay ALL webcasts free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.