Resource Library

Filter your results:

560 Results Found

2021
Consumer Expectations on Diversity, Equity, Inclusion, and Belonging in Health Care Thursday, August 26, 2021 12:00p.m. - 1:00pm Central
2021
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
2021
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
2021
Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT Earlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick going forward? What might another 5 or 10 years mean for health care?
2021
body, .body, body ol > li, .body ol > li, body p, .body p, body ul > li .body ul > li, .body ol > li, .body p, .body ul > li{ font-size: 16px; color: #555; } How much should we be budgeting for marketing & communications?
2021
Hospital-at-home enable some patients who need acute-level care to receive care in their homes, rather than in a hospital. This care delivery model has been shown to reduce costs, improve outcomes and enhance the patient experience.
2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind report highlights how consumer needs have (and haven’t!) changed as they’ve navigated health care through the pandemic. 
2021
American Hospital Association resources can provide SHSMD members with additional inspiration and ideas for expanding community outreach, education and vaccination efforts
2021
The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations. 
2021
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
2021
This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.
2021
Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well as best practices for medical staff development for health systems in the current healthcare environment. 
2021
This resource is a guide to using impact analysis tools. It is designed to help planners and strategists at all levels understand how different drivers of change, such as COVID-19, social determinants of health and economic changes interact. Users will learn how to use different tools to quickly and systematically assess how different factors could shape outcomes and adjust their planning accordingly.
2021
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
2021
The PowerPoint presentation, Futurescan 2021, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2021
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.
2021
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.
2021
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
2021
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
2021
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.