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2021
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2021
Pivoting from COVID-19 – Navigating the Road to "Normal"Wednesday, November 10, 2021 | 12:00-1:00pm CT
2021
Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.
2021
Building Trust: How John Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking Tuesday, November 16, 2021 | 1:00-2:00pm CT
2021
The Kaufman Hall 2021 State of Consumerism report details industry performance related activities designed to enable patients to become wholly involved in their healthcare.
2021
SHSMD Orientation to Health Care On-Demand Course
2021
SHSMD is pleased to bring you the 2022 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2022 community health events, internal and external communications, social media campaigns and more.
2021
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
2021
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
2021
Outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach.
2021
AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change
2021
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
2021
View the SHSMD webinar recording A New Imperative: Consumer Expectations on Diversity, Equity and Inclusion in Health Care
2021
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
2021
Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.
2021
Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT Earlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick going forward? What might another 5 or 10 years mean for health care?
2021
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
2021
Hospital-at-home enable some patients who need acute-level care to receive care in their homes, rather than in a hospital. This care delivery model has been shown to reduce costs, improve outcomes and enhance the patient experience.
2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind report highlights how consumer needs have (and haven’t!) changed as they’ve navigated health care through the pandemic. 
2021
American Hospital Association resources can provide SHSMD members with additional inspiration and ideas for expanding community outreach, education and vaccination efforts