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Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 
SHSMD online course on Marketing & Digital Engagement with 15 sessions from SHSMD Connections 2023.
Futurescan 2024 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024 in Denver, Colorado.Attendees can expect:
SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.
    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring SHSMD Board Members discussing professional growth and advancement.  Topics Discussed:
    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.
    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering who WellSpan Health is, a standard, yet dynamic approach to strategic planning and applying that process to Primary Care to create a 3-year strategic roadmap for the future.Learning Objectives:
    Check out this Power Point presentation from SHSMD Connections 2022 Conference about improving working conditions to attract and retain good talent.. 
    Check out this Power Point presentation from SHSMD Connections 2022 Conference featuring Inova discussing their approach to value based care for health care advancement.  
    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 
    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement