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2021
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 
2021
In 2020, SHSMD members supported command centers, rapidly delivered critical communications and nimbly changed care options to support communities through the pandemic. It was a year filled with uncertainty, change, and growth — personally and professionally. Where did your SHSMD membership serve you well in 2020? Here are just a few of the valuable highlights.
2021
In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.
2020
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
2020
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than ever.
2020
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.  Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment. 
2020
This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic.  The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:
2020
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
2020
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
2020
Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
2020
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
2020
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
2020
SHSMD CredentialsMonday, November 16, 2020 – Sunday, January 31, 202124/7 access From past attendees:
2020
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 
2020
SHSMD Education 2020 Sponsored WebinarThursday, November 12, 2020 12-1pm CT / 1-2pm ET
2020
Physician burnout is on the rise. Across the country, doctors’ ability to practice medicine and care for their patients is increasingly  impacted by ongoing government regulations and administrative requirements. As physician burnout increases, patient care and volumes are negatively impacted, which, in turn, affects revenue, reputation, and experience.
2020
To provide you with the latest news from SHSMD and other information sources on consumerism in the new health care environment, SHSMD has assembled the following collection of resources dedicated to the topic.   Industry Insights:
2020
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.