Doing More With Less for Healthcare Strategy Professionals in Small/Rural Hospitals
July 18-29, 2016 | 24/7 Access
Comment from live attendee:
"This was a really great course. Thank you for bringing rural hospitals
together. I would definitely attend another session like this!"
This course is designed to assist those who are currently working in a small and/or rural hospital/health centers with best practices, lessons learned and new trends when it comes to doing more with less. We have put together a team of experts in this area to address common themes we have heard from our members in the areas of managing Brand Reputation, Managing Expectations for small/rural facilities, Working with small budgets when developing/acquiring CRM systems and/or marketing automation and Best practices on how to track and effectively determine ROI for small/rural facilities.
Learning objectives:
Module 1: Managing Your Organization’s Reputation: A Necessity for Rural Hospitals
- Keep your fingers on your community’s pulse: it’s not always about you – the value of knowing the other stressors exist in your community and how it can affect your decisions
- Learn the value of trust and transparency;
- Know where you stand: data and anecdotes
- Pick your battles – know your “political capital”
- Doing good, feels good: creating positive moments for your community
- Align your reputation with your marketing: don’t sell bad experiences!
Module 2: Managing Expectations
- Wearing multiple hats and juggling workload
- Managing personnel
- C-suite from the customer expectation (patients, community members, C-suite, service line managers, staff)
Module 3: CRM and Marketing Automation on a Small Budget
- CRM - the competitive advantage for small rural hospitals
- Educating patient base and physicians
- Why CRM has to be managed and engaged all the time
Module 4: Pink Elephant Marketing: Award Winning Marketing Campaigns with Peanuts for a Budget
- Make a pink tutu for their hospital/ practice
- Break through the noise and develop abstract campaigns that are heard
- Better communicate with physicians and employees