Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design

Exec Dialogue

2022 Executive Insights

The intent of a well-developed digital strategy is to attract and engage consumers. “Consumers” means everyone—not just patients: from at-risk populations still outside the health system to employees and more.

How can we ensure our digital strategy meets the needs of our community and ensure engagement once solutions are launched to meet those needs?

In conjunction with SHSMD Connections 2022, marketing and strategy executives gathered near Washington, D.C., in the fall of 2022 to discuss best practices, successes, and challenges in engaging our communities in digital strategy to maximize success.


Access Report


Download this report for highlights on:

  • How to successfully execute human centered design
  • How to effectively use digital strategy to maximize care coordination
  • How to foster health equity through inclusive, diverse campaigns
  • How to achieve better data governance and CRM that spans the continuum of care


Sponsored by Gozio

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