
Health Care Strategy & Market Development Week
November 13-19, 2022 - Sparking Change
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. 2022 marks the launch of this new recognition week for YOU!
Use #SHSMDSparksChange on social media and share your stories!

Thank You to Our Sponsor
Highlights of the Week
Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. Each day of the week we will highlight those professionals and the impact they have in health care.

Strategy Professionals
Monday 11/14

Marketing Professionals
Tuesday 11/15

Communications & Public Relations Professionals
Wednesday 11/16

Strategic Planning Professionals
Thursday 11/17

Business Development Professionals
Friday 11/18
View Igniting the Spark Stories
Complete the form below to see stories from Cottage Health, Hazelden Betty Ford Foundation, Henry Mayo Newhall Hospital, Shriners Children's, St. James Parish Hospital, Tanner Health System, and White Plains Hospital
Member Stories Download Now
Igniting A Spark
Explore how members are Igniting a Spark in health care strategy and market development. View video testimonials, case studies, white papers, and pictures showing how organizations are creating change to reach their mission and vision.
Merchandise for your team!
Health Care Strategy & Market Development Week gifts are an easy way to show your appreciation for your team and raise awareness of the strategy and marketing departments at your organization. Proceeds from these purchases support SHSMD and our members.
These new gifts are now available to order!
Choose A Gift!
How can I celebrate Health Care Strategy and Market Development Week?
Here are some great ways to celebrate the Health Care Strategy and Market Development Professionals on your team:
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Health Care Strategists and Marketers are professional storytellers who communicate our organization’s offerings and successes. Health Care Strategy and Market Development Week is an opportunity to share your teams’ successes internally, and on social platforms, like LinkedIn – and, with the SHSMD community.
- Leverage our key messaging to communicate your team’s value internally
- Use the Health Care Strategy and Market Development Week Social Media Toolkit
- Post a submission (closed)
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Acknowledging your colleagues' value among their peers is important, but more importantly let them know directly how much you appreciate the work that they do by:
- Purchasing a token of your appreciation from the Health Care Strategy and Market Development Week Merchandise Store. Proceeds from these purchases support SHSMD and our members
- Send a personal note of thanks and encouragement.
- Refer a colleague to SHSMD membership - you will get a $25 gift card!
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- What is Health Care Strategy and Market Development Week?
The inaugural Health Care Strategy and Market Development Week will be celebrated November 13-19, 2022. It is the Society for Health Care Strategy and Market Development’s first annual day of observance honoring the strategy and market development professionals who play a vital role in achieving health care organizations’ missions.
The theme this year “Sparking Change” acknowledges the central role of health care strategy and marketing professionals as shepherds of organizational advancement. - How do Health Care Strategist and Marketers contribute to organizational success?
Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve.
- Overview of the Health Care Strategy and Market Development Profession
Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve. Explore SHSMD job descriptions to gain a full scope of understanding on how Healthcare Strategy and Market Development professionals contribute to their organization's success.
- What is Health Care Strategy and Market Development Week?
Health Care Strategy & Market Development Week Communication Resources
Utilize our social media toolkit for sample messages and images. Plus download the Health Care Strategy & Market Development Week logo and develop your own promotional materials or include it in your email signature: