Health Care Strategy & Market Development Week
November 17-23, 2024 – Reaching New Heights
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values, and impact in their communities. This is the recognition week for YOU!
Use #SHSMDReachingNewHeights on social media and share your stories!
Highlights of the Week
Health care strategy and market development professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. Each day of the week we will highlight those professionals and the impact they have in health care.
Strategy Professionals
Monday 11/18
Marketing Professionals
Tuesday 11/19
Communications & Public Relations Professionals
Wednesday 11/20
Strategic Planning Professionals
Thursday 11/21
Business Development Professionals
Friday 11/22
Call for Submissions
Tell us how you are Reaching New Heights in health care strategy and market development. Submit a video testimonial, case study, white paper, or blurb and picture discussing how you have helped your team and/or your organization reach new heights! Submissions will open October 1.
Celebrate with Themed Gifts
Health Care Strategy & Market Development Week gifts are an easy way to show your appreciation for your team, and raise awareness of the strategy and marketing department at your organization. Proceeds from these purchases support SHSMD and our members.
How can I celebrate Health Care Strategy & Market Development Week?
Share Your Success Stories
Health Care Strategists and Marketers are professional storytellers who communicate our organization’s offerings and successes. Health Care Strategy and Market Development Week is an opportunity to share your teams’ successes internally, and on social platforms, like LinkedIn – And, with the SHSMD community.
1. Leverage our key messaging to communicate your team’s value internally
2. Use the Health Care Strategy and Market Development Week Social Media Toolkit (coming soon)
3. Post a submission (Opening October 1)
Thank Your Colleagues
Acknowledging your colleague's value among their peers is important, but more importantly, let them know directly how much you appreciate the work that they do by:
1. Purchasing a token of your appreciation from the Health Care Strategy and Market Development Week Merchandise Store
2. Send a personal note of thanks and encouragement
3. Refer a colleague to SHSMD membership
Participate in Health Care Strategy & Market Development Week Activities
1. Webinars
2. Podcasts
3. Member Meet Up
Health Care Strategy & Market Development Week FAQs
1. What is Health Care Strategy and Market Development Week? The inaugural Health Care Strategy and Market Development Week is the Society for Health Care Strategy and Market Development’s observance honoring the strategy and market development professionals who play a vital role in achieving their organization's mission. The theme this year “Reaching New Heights” acknowledges the central role of health care strategy and marketing professionals as officials of organizational advancement.
2. How do Health Care Strategist and Marketers contribute to organizational success? Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing, and communications. They work with organization leaders to develop a blueprint for services and ensure that their organization's mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve.
Explore SHSMD job descriptions to gain a full scope of understanding of how Health Care Strategy and Market Development professionals contribute to their organization's success.
Health Care Strategy & Market Development Week Communication Tools
Social Media Toolkit with Ready-Made Content (coming soon)
2024 Resources & Submissions (coming soon)
Download the Health Care Strategy & Market Development Week logo and develop your own promotional materials or include it in your email signature.