Health Care Strategy & Market Development Week
November 16-22, 2025 – Forging New Pathways
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values, and impact in their communities. This is the recognition week for YOU!
Use #HSMDWeek on social media and share your stories!
Highlights of the Week
Health care strategy and market development professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. Each day of the week we will highlight those professionals and the impact they have in health care.
Strategy Professionals
Monday 11/17
Marketing Professionals
Tuesday 11/18
Communications & Public Relations Professionals
Wednesday 11/19
Strategic Planning Professionals
Thursday 11/20
Business Development Professionals
Friday 11/21
Submit Your Story
Tell us how you are Forging New Pathways in health care strategy and market development. Submit a video testimonial, case study, white paper, or blurb and picture discussing how you have helped your team and/or your organization develop new strategies! Please note that content must be relevant to SHSMD audiences, not overly promotional, and will be approved by SHSMD. Submissions will open October 1.
Celebrate with Themed Gifts
Health Care Strategy & Market Development Week gifts are an easy way to show your appreciation for your team, and raise awareness of the strategy and marketing department at your organization. Proceeds from these purchases support SHSMD and our members.
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How Can I Celebrate Health Care Strategy & Market Development Week?
- Leverage our key messaging to communicate your team’s value and accomplishments
- Use the Health Care Strategy & Market Development Week Social Media Toolkit
- Submit a video testimonial, case study, white paper, or short blurb with a photo sharing how you’ve helped your team and/or organization develop new strategies.
- Purchase a token of appreciation from the Health Care Strategy & Market Development Week Merchandise Store
- Send a personal note of thanks and encouragement
- Refer a colleague to SHSMD membership and you both receive a 25% membership discount!
Participate in Health Care Strategy & Market Development Week Activities ▾
- Review featured Webinars
- Listen to featured SHSMD Podcasts from Rising Stars and expert speakers
- Share how you’re celebrating on social and tag SHSMD! #HSMDWeek
Health Care Strategy & Market Development Week FAQs ▾
- What is Health Care Strategy & Market Development Week?
Health Care Strategy & Market Development Week is SHSMD’s observance honoring the strategy and market development professionals who play a vital role in achieving their organization’s mission. The theme this year—Forging New Pathways—acknowledges the central role of health care strategy and marketing professionals as officials of organizational advancement. - How do health care strategists and marketers contribute to organizational success?
Health care strategy and market development professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing, and communications. They partner with leaders to develop the blueprint for services and ensure the mission, vision, and values are communicated internally and externally to the communities served.
Explore SHSMD job descriptions to better understand these roles.
Health Care Strategy & Market Development Week Communication Tools
Social Media Toolkit with Ready-Made Content
Download the Health Care Strategy & Market Development Week logo and develop your own promotional materials or include it in your email signature.
