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Health Care Strategy & Market Development Week

November 17-23, 2024 – Reaching New Heights

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values, and impact in their communities. This is the recognition week for YOU!

Use #SHSMDReachingNewHeights on social media and share your stories! 

Highlights of the Week

Health care strategy and market development professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. Each day of the week we will highlight those professionals and the impact they have in health care.

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Strategy Professionals

Monday 11/18

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Marketing Professionals

Tuesday 11/19

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Communications & Public Relations Professionals

Wednesday 11/20

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Strategic Planning Professionals

Thursday 11/21

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Business Development Professionals

Friday 11/22

Call for Submissions

Tell us how you are Reaching New Heights in health care strategy and market development. Submit a video testimonial, case study, white paper, or blurb and picture discussing how you have helped your team and/or your organization reach new heights! Submissions will open October 1.
 

Celebrate with Themed Gifts

Health Care Strategy & Market Development Week gifts are an easy way to show your appreciation for your team, and raise awareness of the strategy and marketing department at your organization. Proceeds from these purchases support SHSMD and our members.

20 Oz. Tumbler - SHS100
Flip-Top Water Bottle - SHS106 (Min. Quantity Purchase - 24 pcs.)
Jubilee Travel Tote - SHS107 (Min. Quantity Purchase - 15 pcs.)
Wireless Charger w/Dual USB Ports - SHS108 (Min. Quantity Purchase - 25 pcs.)
Jute & Recycled Cotton Backpack - SHS110 (Min. Quantity Purchase - 25 pcs.)

Order Gifts
 

Chapter Resources

    How can I celebrate Health Care Strategy & Market Development Week?

  Here are some great ways to celebrate the Health Care Strategy & Market Development Professionals on your team: 

Share Your Success Stories
Health Care Strategists and Marketers are professional storytellers who communicate our organization’s offerings and successes. Health Care Strategy and Market Development Week is an opportunity to share your teams’ successes internally, and on social platforms, like LinkedIn – And, with the SHSMD community. 
1. Leverage our key messaging to communicate your team’s value internally 
2. Use the Health Care Strategy and Market Development Week Social Media Toolkit (coming soon)
3. Post a submission (Opening October 1)

Thank Your Colleagues
Acknowledging your colleague's value among their peers is important, but more importantly, let them know directly how much you appreciate the work that they do by: 
1. Purchasing a token of your appreciation from the Health Care Strategy and Market Development Week Merchandise Store 
2. Send a personal note of thanks and encouragement 
3. Refer a colleague to SHSMD membership 

Participate in Health Care Strategy & Market Development Week Activities
1. Webinars 
2. Podcasts 
3. Member Meet Up 

Health Care Strategy & Market Development Week FAQs 
1. What is Health Care Strategy and Market Development Week? The inaugural Health Care Strategy and Market Development Week is the Society for Health Care Strategy and Market Development’s observance honoring the strategy and market development professionals who play a vital role in achieving their organization's mission. The theme this year “Reaching New Heights” acknowledges the central role of health care strategy and marketing professionals as officials of organizational advancement. 
2. How do Health Care Strategist and Marketers contribute to organizational success? Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing, and communications. They work with organization leaders to develop a blueprint for services and ensure that their organization's mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve. 

Explore SHSMD job descriptions to gain a full scope of understanding of how Health Care Strategy and Market Development professionals contribute to their organization's success.


Health Care Strategy & Market Development Week Communication Tools

Social Media Toolkit with Ready-Made Content (coming soon)

2024 Resources & Submissions (coming soon)

Download the Health Care Strategy & Market Development Week logo and develop your own promotional materials or include it in your email signature. 

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Web Version | Print Version | Email Signature Version