Health Care Strategy & Market Development Week

Health Care Strategists and Marketers are professional storytellers who communicate our organization’s offerings and successes. Health Care Strategy and Market Development Week is an opportunity to share your teams’ successes internally, and on social platforms, like LinkedIn – and, with the SHSMD community.

1. Leverage our key messaging to communicate your team’s value internally
2. Use the Health Care Strategy and Market Development Week Social Media Toolkit
3. Post a submission (closed)

Acknowledging your colleagues' value among their peers is important, but more importantly let them know directly how much you appreciate the work that they do by:

1. Purchasing a token of your appreciation from the Health Care Strategy and Market Development Week Merchandise Store. Proceeds from these purchases support SHSMD and our members
2. Send a personal note of thanks and encouragement.
3. Refer a colleague to SHSMD membership - you will get a $25 gift card!

1. Podcasts
2. Webinars
3. Member Stories (fill out form above)

1. What is Health Care Strategy and Market Development Week?

   The inaugural Health Care Strategy and Market Development Week will be celebrated November 13-19, 2022. It is the Society for Health Care Strategy and Market Development’s first annual day of observance honoring the strategy and market development professionals who play a vital role in achieving health care organizations’ missions.
   The theme this year “Sparking Change” acknowledges the central role of health care strategy and marketing professionals as shepherds of organizational advancement.

2. How do Health Care Strategist and Marketers contribute to organizational success?

   Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve.

3. Overview of the Health Care Strategy and Market Development Profession

   Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve. Explore SHSMD job descriptions to gain a full scope of understanding on how Healthcare Strategy and Market Development professionals contribute to their organization's success.