Health care strategists and marketers are professional storytellers who communicate their organizations' offerings and successes. Health Care Strategy & Market Development Week is an opportunity to share your team's successes internally, on platforms such as LinkedIn and with the SHSMD community.

1. Leverage SHSMD key messaging to communicate your team's value internally.
2. Use the Health Care Strategy & Market Development Week Social Media Toolkit. 2026 toolkit coming soon. The 2026 Charting the Course toolkit is currently being developed.
3. Share how you have helped your team or organization develop new strategies through a less-than-1-minute video testimonial, or short story and photo. Submissions will open October 1.

Acknowledging your colleagues among their peers is important. Recognition Week is also an opportunity to let them know directly how much you appreciate the work they do.

1. Purchase a token of appreciation from the Health Care Strategy & Market Development Week Merchandise Store .
2. Send a personal note of thanks and encouragement.
3. Refer a colleague to SHSMD and you both receive a 25% membership discount.

1. Attend the featured webinar for Recognition Week.
2. Listen to featured podcasts from SHSMD Rising Stars and Leadership Excellence Awardees.
3. Share how you are celebrating Health Care Strategy & Market Development Week on social media and tag SHSMD using #HCSMDWeek and #SHSMD.

Featured content coming soon. Recognition Week webinar and podcast selections will be added as they are confirmed.

What is Health Care Strategy & Market Development Week?

Health Care Strategy & Market Development Week is the Society for Health Care Strategy & Market Development's observance honoring the strategy and market development professionals who play a vital role in achieving their organizations' missions.

Inspired by our conference Baltimore setting, the 2026 theme, Charting the Course, embodies leadership, clear direction, and the momentum needed to navigate constantly changing conditions. It celebrates the pivotal role of health care strategists across disciplines by equipping members with essential insights, forward-looking tools, and vital connections to steer their organizations ahead and drive lasting change.

How do health care strategists and marketers contribute to organizational success?

Health Care Strategy & Market Development professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing and communications.

They work with organization leaders to develop a blueprint for services and help ensure that their organization's mission, vision and values are communicated and supported internally among clinical and operational staff and externally in the communities they serve.

Explore SHSMD job descriptions to learn more about how Health Care Strategy & Market Development professionals contribute to organizational success.