SHSMD Week Header

Health Care Strategy & Market Development Week

November 13-19, 2022 - Sparking Change

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. 2022 marks the launch of this new recognition week for YOU!

 

 

Highlights of the Week

Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. Each day of the week we will highlight those professionals and the impact they have in health care.

Education icon

Strategy Professionals

Monday 11/14

Certifications icon

Marketing Professionals

Tuesday 11/15

comm pr icon

Communications & Public Relations Professionals

Wednesday 11/16

strategic Icon

Strategic Planning Professionals

Thursday 11/17

Business Dev icon

Business Development Professionals

Friday 11/18

 

Call For Submissions

Tell us how you are Igniting a Spark in health care strategy and market development. Submit a video testimonial, case study, white paper, or blub and picture showing how you have guided your organization in creating change to reach their mission and vision. Submission deadline is October 20.

 

Submit Your Stories

 

Merchandise for your team!

Health Care Strategy & Market Development Week gifts are an easy way to show your appreciation for your team and raise awareness of the strategy and marketing departments at your organization. Proceeds from these purchases support SHSMD and our members.

These new gifts are now available to order!

Choose A Gift!

SHSMD Candle
SHSMD Journal
SHSMD Lunchbox
SHSMD Pen
SHSMD Cooler
SHSMD Tumbler

How can I celebrate Health Care Strategy and Market Development Week? 

Here are some great ways to celebrate the Health Care Strategy and Market Development Professionals on your team:

  • Health Care Strategists and Marketers are professional storytellers who communicate our organization’s offerings and successes. Health Care Strategy and Market Development Week is an opportunity to share your teams’ successes internally, and on social platforms, like LinkedIn – And, with the SHSMD community.

    1. Leverage our key messaging to communicate your team’s value internally
    2. Use the Health Care Strategy and Market Development Week Social Media Toolkit coming soon!
    3. Post a submission
  • Acknowledging your colleagues' value among their peers is important, but more importantly let them know directly how much you appreciate the work that they do by:

    1. Purchasing a token of your appreciation from the Health Care Strategy and Market Development Week Merchandise Store. Proceeds from these purchases support SHSMD and our members
    2. Send a personal note of thanks and encouragement.
    3. Refer a colleague to SHSMD membership - you will get a $25 gift card!
    1. Webinars
    2. Podcasts
    3. Member Meet Up
    1. What is Health Care Strategy and Market Development Week?

      The inaugural Health Care Strategy and Market Development Week will be celebrated November 13-19, 2022. It is the Society for Health Care Strategy and Market Development’s first annual day of observance honoring the strategy and market development professionals who play a vital role in achieving health care organizations’ missions.
      The theme this year “Sparking Change” acknowledges the central role of health care strategy and marketing professionals as shepherds of organizational advancement.

    2. How do Health Care Strategist and Marketers contribute to organizational success?

      Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve.

    3. Overview of the Health Care Strategy and Market Development Profession

      Health Care Strategy and Market Development Professionals play a vital role in hospital operations, performing duties ranging from research and analytics, to business development, marketing and communications. They work with organization leaders to develop a blueprint for services, and ensure that their organizations mission, vision, and values are communicated and supported internally to clinical and operational staff, as well as externally to the communities their organizations serve. Explore SHSMD job descriptions to gain a full scope of understanding on how Healthcare Strategy and Market Development professionals contribute to their organization's success.

Health Care Strategy & Market Development Week Communication Resources

Download the Health Care Strategy & Market Development Week logo and develop your own promotional materials or include it in your email signature:

SHSMD Week logo

 

Web Version | Print Version | Email Signature Version