SHSMD U On Demand

Online Courses (highlighted in purple)
Online Courses are on-demand and self-paced, granting you access to the chosen course platform for an allotted time period (two to four weeks depending on the course) from the date of purchase, without the obligation to complete assignments. These are not live courses so you will not have interaction with course faculty. When your allotted time inside the course platform is finished, you will be notified via e-mail and asked to complete an evaluation. Upon completion of the evaluation, you will receive a certificate of attendance. Access to the platform allows you to review the following course materials:

  • Conference call recordings
  • PowerPoint slides
  • Discussion board
  • Additional course resources

Webcasts

SHSMD Members, replay past webcasts free!
Nonmembers, Join SHSMD for access to this and all SHSMD U Webcasts.

2018
September 19
Target, Measure, and Prove Success: Using Analytics to Transform Your Marketing
Sponsored Webcast*
Live Dates:
September 17–October 5
The Role of Marketers and Communicators in Influencing Behavioral Change and Providing Consumer Guidance
Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.5 out of 5; Excellent
September 6
The New Metric That Matters
Sponsored Webcast*
August 29 Consumerism in Health Care: The Next Chapter
Webcast
August 21
A Path Forward: Adapting to New Technologies and Strategy Within Digital Health Care Marketing
Sponsored Webcast*
August 8 Sphere of Influence: Achieving the Health Care Triple Aim Through Physician Referral Patterns
Sponsored Webcast*
July 30–October 31 Digital Communications in Health Care: What You Should Know
On Demand Online Course
July 19
Transforming Marketing via a Growth Strategy for a Competitive Market
Sponsored Webcast*
June 18 Find, Guide, Keep: Solutions to Create Patients for Life
Sponsored Webcast*
June 6 Harnessing Physician Relations Insights
Webcast
May 8 Beyond Recruiting: How to Onboard and Retain Your Best Physicians
Sponsored Webcast*
Live Dates:
April 16–27
Strategy to Execution for Health Care Planners
Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.6 out of 5; Excellent
April 11 Defining the New Digital Front Door
Sponsored Webcast*
March 29 Gearing Up for Population Health: Marketing for Change
Webcast
March 15 Go Beyond the Acquisition: How to Leverage Journey Maps for Smarter Patient Retention
Sponsored Webcast*
March 7 BRIDGING WORLDS
The Future Role of Healthcare Strategy

Webcast
Live Dates:
March 5–April 20
Designing and Building a User-Centered Website
Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.6 out of 5; Excellent
February 14 For the Love of Growth: How to Use Data to Drive Cardiovascular Service Line Growth
Sponsored Webcast*
February 8

FUTURESCAN
Moving Ahead on the Long Road Toward Value-Based Healthcare
Webcast

January 24
Meeting New Consumer Expectations: Three Steps for Planners and Marketers
Sponsored Webcast*
January 16 From the Billboard to the Exam Room: How to Deliver on the Promise of Your Brand
Webcast
2017
November 29 Life After Launch: Renewing Your Strategy for Digital Customer Engagement
Sponsored Webcast*
October 26 Corporate Communications that Build Patient Loyalty and Team Member Engagement
Webcast
October 18 Beyond CRM: Lessons from Consumer-Driven Healthcare
Sponsored Webcast*
Live Dates:
October 16–27
Behavioral Health in 2017: New and Emerging Trends
Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.5 out of 5; Excellent
24/7 The Future Role of the Strategist: Implications and Skills of Bridging Worlds
Webcast
September 6 An Executive Primer on Digital Marketing Strategy for Competitive Healthcare Systems
Sponsored Webcast*
August 30 Transition from Traditional to Strategic CRM
Sponsored Webcast*
July 19 Developing Digital Strategies in Healthcare for 2017 and Beyond
Sponsored Webcast*
June 20 Your Promotion is Waiting: Skills Needed to Successfully Transform Your Marketing Department
Sponsored Webcast*
May 31
Beyond Responsive Websites: Health Systems Rise to the Problem and Promise of Mobility
Sponsored Webcast*
May 24 Be Like Water: Strategies for Infusing Design in Healthcare Organizations
Webcast
April 4 Leverage Market Analytics to Gain Loyalty and Engage Patients
Sponsored Webcast*
March 28 Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language
Sponsored Webcast*
March 15 Creating a Strategic Planning Process that Drives Future Success
Webcast
Live Dates:
March 6–April 7
Strategic Planning Electives
Online Course
Available on demand for three weeks from date of purchase.
February 22 How to Make an Online Physician Ratings and Reviews Program a Reality
Sponsored Webcast*
February 8 The Building Blocks of Transformation: An Inside Look at the Future of Healthcare
Webcast
Live Dates:
February 6– March 3
How to Manage Crises: Effective Communication & Reputation Management Strategies
Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.0 out of 5; Very good
January 10 Positioning Your Hospital for Success in a Bundled Payment Environment
Sponsored Webcast*

2016
December 12 Social Media Policies: Ensuring Compliance with HIPAA Rules
SHSMD U Webcast
November 15
Assessing and Learning from Patient Experience on 15 Leading System's Websites
SHSMD U Sponsored Webcast*
October 19
Marketing’s Secret Weapon for Improved Patient Engagement
SHSMD U Sponsored Webcast*
August 10
The Five Ps of Consumerized Healthcare: Converting Challenges into Opportunities
SHSMD U Sponsored Webcast*
Live Dates:
August 1–19
The Digital Series: Social Media, Interactive Tools, and Content Development Strategies to Engage the Patient
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.0 out of 5; Very good
July 27 Attract and Acquire More Patients: How to Improve Campaign Effectiveness
SHSMD U Sponsored Webcast *
Live Dates:
July 18–29
Doing More With Less for Healthcare Strategy Professionals in Small/Rural Hospitals
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.2 out of 5; Very good
June 22
Creative Affiliations for Success in Healthcare’s New Era, Revisited: An Interview with Raymond Grahe
SHSMD U Webcast
June 8
The Next Evolution of Business Intelligence
SHSMD U Sponsored Webcast *
June 2 Core Metrics for Measuring Marketing’s Financial Performance
SHSMD U Webcast
Live Dates:
May 23–June 3
Guardians of the Brand: Positioning MarCom to Lead the Patient Experience
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.5 out of 5; Excellent
May 18 How Healthcare Providers Can Lead the Empowered Patient
SHSMD U Sponsored Webcast *
April 13 Does Healthcare Marketing Really Matter?
SHSMD U Sponsored Webcast *
Live Dates:
April 4–18
Physician-Engaged Business Development and Marketing
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.33 out of 5; Excellent
March 17
Aligning Marketing and Business Development: Doubling Your Outreach Success
SHSMD U Sponsored Webcast *
February 23
Hitting the Referral Growth Powerball
SHSMD U Sponsored Webcast *
February 16 Got Change? An Inside Look at Future Transformations in Healthcare
SHSMD U Webcast
January 20
Health Observances in Action: Successful Case Examples (Breast Cancer, Autism and Heart Health Awareness Months)
SHSMD U Webcast
January 12 Integrated Leadership for Hospitals and Health Systems: Principles for Success
Physician Leadership Forum and American Medical Association Webinar

2015
November 17 Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
SHSMD U Sponsored Webcast *
October 7 How We Use Big Data Analytics to Create Customer and Patient Intimacy
SHSMD U Sponsored Webcast *
September 23 Your Brand and Marketing Structure Is Broken: Rebuilding Capabilities for the Modern Healthcare World
SHSMD U Sponsored Webcast *
September 16 Using Social Media in Your Hospital or Health System: What You Need to Know
SHSMD U and AHA Webcast
August 12 Acing the Test: Taking Digital Strategy to the Next Level
SHSMD U Sponsored Webcast *
Live Dates:
Aug 10–14
Brand Architecture: Creating a Cohesive Brand (How to prevent institute-itis!)
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.0 out of 5; Very good
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
Live Dates:
July 27–31
In-House SEO Essentials
SHSMD U Online Course

Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.33 out of 5; Excellent
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
July 22 Successful Hospital Advertising Campaigns
SHSMD U Webcast
June 29 Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive
SHSMD U Webcast
June 10
Driving Relevance, Timeliness, and Quality in Your Marketing Communications
SHSMD U Sponsored Webcast *
May 20 Trends in Patient Experience Solutions and the Value of Adopting Innovative Technology
SHSMD U Sponsored Webcast *
April 29 Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study
SHSMD U Webcast
April 21 Understanding Predictive Models in Healthcare: Using Data, Science and Actionable Models to Drive Campaign Outcomes
SHSMD U Sponsored Webcast *
Live Dates:
March 2–13
PR and Communication Boot Camp: Tools and Tactics for Surviving and Thriving in Today’s Healthcare Trenches
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.5 out of 5; Excellent
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
February 4 Futurescan 2015: Healthcare's Intel Moment
SHSMD U Webcast
January 27 Bridging Worlds: The Future Role of the Health Care Strategist
HPOE + SHSMD Webinar

2014
December 8 Bridging Worlds: The Future Role of the Healthcare Strategist
SHSMD U Webcast
October 29
Improving the Patient Financial Experience: Price Transparency and Beyond
SHSMD U Webcast
Live Dates:
Oct. 27–Nov 7

Evolution or Extinction: Design Dynamic Strategic Planning and Marketing Departments That Can Adapt to the Healthcare Landscape
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 3.8 out of 5; Very Good
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
Live Dates:
Aug. 11–15

Transition to Population Health Management: Marketing for Behavioral Change (Live course sold out!)
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.3 out of 5; Excellent
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
July 30 How Strategy Professionals Can Help Advance Patient Engagement
SHSMD U Webcast
April 30 Leveraging Content Marketing to Drive Growth
SHSMD U Webcast
February 26
Thought Leader Forum Pearls of Wisdom
SHSMD U Webcast
February 5 Journey to Enlightenment: Exploring Futurescan 2014
SHSMD U Webcast
January 29
A Look Inside SHSMD’s New By the Numbers Benchmarking Report
SHSMD U Webcast

2013
December 18 Blue Zones: Communities that Live Longer, Healthier, and Happier
SHSMD U Webcast | Population Health Series
December 4
Making the Future: Why Healthcare Needs Design Thinkers
SHSMD U Webcast
Live Dates:
Oct. 14–25

Population Health: Key Strategies for Success
SHSMD U Online Course
Available on demand for three weeks from date of purchase.
Overall satisfaction evaluation rating: 4.27 out of 5; Excellent
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
Live Dates:
Sept. 16–20

Best Practices in Digital Marketing Strategies (5-day mini-course)
SHSMD U Online Course
Available on demand for two weeks from date of purchase.
Overall satisfaction evaluation: 4.25 out of 5; Excellent
Please contact SHSMD directly if you have any issues registering shsmd@aha.org.
September 11
Practice Strength: Tested Marketing Ideas for Physician Practices
SHSMD U Webcast
June 26 10 Secrets to Creating a Culture of Execution and Accountability
SHSMD U Webcast
February 13
Futurescan 2013: Between a Rock and a Hard Place
SHSMD U Webcast

 2012

June 20, 2012 Corporate Culture: The Business Imperative
Presented by Jonathan Goble
April 11, 2012
The Six Biggest Reasons Why Your Strategic Plan Will Fail
Presented by Scott Regan
February 21, 2012
Massachusetts Healthcare Reform: 5 Years Later
Presented by Don Seymour and Christine Gallery
January 25, 2012
From Tracking Tool to Strategic Asset: Getting the Most Out of Your CRM System
Presented by Nancy Cadena Williams

 2011

December 8, 2011 Moving from "What Was" to "What Will Be": Preparing for the Future of Healthcare
Presented by Jennifer Marshall
October 12, 2011 Beyond ACOs: Strategies for Achieving Better Outcomes at Lower Cost
Presented by Stephen Rothenberg
May 11, 2011 Using Scenario Planning to Manage Through Uncertain Times
Presented by Ryan Gish and Zachary Hafner
February 16, 2011 Applying the Insights in Futurescan 2011 to Your Organization’s Strategy
Presented by Ruth Colby and Don Seymour

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.