Live webinar: Wednesday, September 7, 2022
View the webinar recording.
Personalization is everywhere from the phone in your hand to your movies on Netflix, and healthcare consumers receive messages from a variety of industries based on their preferences, wants, needs and behaviors. This has been a challenge in health care for many reasons; however, there are consumer industry methods for deeply understanding consumers' motivations and behavior triggers, which can be applied in health care to power marketing, business strategies and patient engagement.
Our presenters are accomplished healthcare executives who previously led such work for Procter & Gamble, one of the largest advertisers in the world. During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
- Identify the drivers of hospital and health system choice among patient types
- Apply consumer industry methods, such as psychographic segmentation and digital engagement, to drive breakthrough business results
Sponsored by PatientBond *
* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.