Engaging Physicians in Digital Marketing
Wednesday, February 22, 2023 | 12:00-1:00pm CT
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment. Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand. Hear how two leading health systems have integrated physicians into the digital marketing agenda to capture customers and build reputation and volume, against the backdrop of new insights from clinicians and consumers. Recognize how to navigate the internal partnerships and market facing partnerships to drive value for customer and clinician engagement.
- Learn customer and clinician viewpoints on digital engagement
- Hear real-life stories of how marketing leaders are teaming with physicians to convey digital health to shape the consumer health agenda converging with marketing and digital innovation
- Identify tactics for how marketing digital leaders are partnering with physicians to co-create and align with the value and pace of change
Sponsored by Accenture*
* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.
SPEAKERS
Linda MacCracken
Associate Director, Consumer Engagement at Accenture
Aaron Watkins
Senior Director Digital at Johns Hopkins Medicine
Holly Roby
Director, Content Strategy for the Ohio State Wexner Medical Center
SPONSOR
