Benefits of Membership

It’s not the easiest name to remember, but the value you’ll get from SHSMD membership is something you won’t forget. Join SHSMD or renew today!

SHSMD is the only organization for healthcare strategy professionals that is affiliated with the American Hospital Association, one of the nation’s most influential healthcare organizations. This is just one of the reasons SHSMD is the organization of choice for thousands of professionals working in healthcare:

  • Marketing
  • Physician relations
  • Communications and public relations
  • Business development
  • Strategic planning
  • And other related fields

As a member, you will join a community of more than 4,000 healthcare strategy professionals with access to these and many more benefits of SHSMD membership:

  • e-Connect
  • Inside SHSMD
  • Spectrum
  • MySHSMD Online Community
  • Volunteer Opportunities
  • SHSMD Career Center
  • Job Description Templates
  • Salary Compensation and Work Satisfaction Study
  • SHSMD ADVANCE™| Assess
  • SHSMD Connections
  • SHSMD U Online Courses
  • SHSMD U Webcasts
  • SHSMD ADVANCE™| Skill Builder
    SHSMD ADVANCE™| Credentials
  • By the Numbers: Benchmarking Study on Healthcare Marketing/Communications (5th edition)
  • Futurescan: Healthcare Trends and Implications
  • Physician Relations Programs in Hospitals: A SHSMD Benchmarking Study
  • Additional Publications
  • Bridging Worlds: The Future Role of the Healthcare Strategist
  • SHSMD Job Analysis Summary Report: Trends in Marketing, Communications/PR, and Strategic Planning
  • Calendar of Health Observances & Recognition Days
  • Additional Free Reports


e-Connect, Weekly E-newsletter | PREVIEW
Delivered each Wednesday, SHSMD’s weekly electronic news digest, e-Connect, brings you the latest healthcare trends, tools, resources, and perspective from respected sources from across the web—all tailored to the unique interests of SHSMD members.

Inside SHSMD, Monthly E-newsletter | PREVIEW
This monthly e-newsletter keeps members informed about SHSMD’s latest educational events, resources, and activities. Inside SHSMD also highlights new SHSMD members and members who have received promotions or changed jobs.

Spectrum, Bimonthly Newsletter
As a SHSMD member, you will receive a new Spectrum newsletter in your mailbox every other month. Written by members and other healthcare thought leaders, Spectrum delivers thought-provoking articles, case studies, and perspectives on key issues affecting healthcare strategy professionals.


MySHSMD Online Community
MySHSMD is an online hub for SHSMD members to learn, share, and connect with fellow healthcare strategists nationwide online and via e-mail. It is a personalized membership benefit that connects you to targeted discussion groups and resources customized to match your professional role and interests, including:

  • Marketing
  • Physician Strategies
  • Public Relations/Communications
  • Strategic Planning

Volunteer Opportunities
SHSMD encourages members to participate fully in SHSMD activities and governance. Opportunities include presenting educational programs, contributing to Spectrum, and serving on SHSMD committees and task forces. Take advantage of these great ways to get to know SHSMD and your peers!


SHSMD Career Center
The SHSMD Career Center is an online resource developed to link you and your organization to top-quality healthcare strategy jobs, candidates, and career resources. Members also receive a weekly CareerLink e-newsletter which will highlight some of the latest posted jobs. Visit the SHSMD Career Center to search jobs, create job alerts, upload your resume, and more.

Job Description Templates
Marketing | PR & Communications | Strategic Planning | And More
SHSMD’s downloadable job description templates were developed to assist members with the often daunting task of developing position descriptions. Review the descriptions and select the ones closest to the position you’re developing or refining, and then adapt them to meet your needs.

Compensation and Work Satisfaction Report
This exclusive benchmarking report provides an in-depth analysis of compensation and work satisfaction for healthcare marketing, communications/public relations, and planning professionals with data by region, job function, and title level.

Take this free ~15-minute online self-assessment of the 64 skills and attributes identified in Bridging Worlds: The Future Role of the Healthcare Strategist. After, review your greatest strengths, skill gaps, and tailored online development plan.


SHSMD Connections *
The biggest and best event of the year for healthcare strategy professionals is SHSMD Connections, the society’s annual conference and exhibits. Connect with new ideas and best practices, emerging issues, recognized thought leaders, and helpful services and solutions. Held each fall—attracting more than 1,500 attendees annually—upcoming SHSMD Connections conferences will be in Orlando in 2017 (September 24–27), Seattle in 2018 (October 7–10), and Nashville in 2019 (September 8–11). SHSMD members receive a discount.

SHSMD U Online Courses *
SHSMD U Online Courses provide convenient professional development opportunities on the topics of healthcare marketing, public relations and communications, strategic planning, and more. Content is developed by expert faculty who facilitate learning through online presentations and discussion. Courses are two weeks in length and are available at a discount to SHSMD members.

SHSMD U Webcasts
Designed for all levels of professionals in healthcare marketing, public relations and communications, and strategic planning, SHSMD U Webcasts are offered quarterly and recorded for members to replay at any time. SHSMD U Webcasts consist of web-based presentations and phone-based Q&A and are free for SHSMD members.

NEW! SHSMD ADVANCE™| Skill Builder and SHSMD ADVANCE™| Credentials *
After you have completed SHSMD ADVANCE™| Assess, you are ready to participate in SHSMD ADVANCE™| Skill Builder (also free to members) and gain access to a library of resources tailored to the skill ratings of your self-assessment—in all, nearly 500 articles, books, online courses, and tools. To advance your skills to the next level, take SHSMD ADVANCE™| Credentials (available at a discount to members), intensive courses offering learning certificates upon successful course completion.


Bridging Worlds: The Future Role of the Healthcare Strategist
This report offers unprecedented thought leadership into how healthcare organizations should approach healthcare strategy issues in the coming years. It is both goal-oriented and tactical in nature, and offers new insight into how hospitals and health systems should understand, react to, and anticipate broad marketplace trends.

SHSMD Job Analysis Summary Report: Trends in Marketing, Communications/PR, and Strategic Planning
Full of solid data and insights, this new resource is the result of a survey that captured specific job domains and their respective time allocations for each professional specialty—strategy, marketing, and communications/public relations.

Calendar of Health Observances & Recognition Days
SHSMD's annual health days calendar features dates and descriptions of more than 250 national health-related observances, several of which are new this year. The 2016 calendar is free for members and free for nonmembers after registration.


By the Numbers: Benchmarking Study on Healthcare Marketing/Communications (5th edition) *
The all-new fifth edition of SHSMD’s exclusive benchmarking report answers questions most frequently asked about marketing/communications and advertising/media budgets and the structure, responsibilities, and staffing levels of healthcare marketing/communications departments.

Futurescan: Healthcare Trends and Implications
This highly respected annual guide to healthcare trends from SHSMD and ACHE will help organizations plan for the future. In Futurescan, a panel of industry thought leaders addresses eight key issues regarding healthcare change and transformation. The expert insight in these pages is supported by data from a survey of healthcare leaders across the country. (SHSMD members receive a complimentary copy; packages of 15 available at a discount.)

Physician Relations Programs in Hospitals: A SHSMD Benchmarking Study *
Based on a survey of SHSMD and American Association of Physician Liaison members, this timely report provides baseline information and captures trends on physician relations programs, including budget, staffing, program priorities, salary and other compensation, sales processes and tools, measuring outcomes, and much more.

Additional Publications *
SHSMD offers numerous publications to help you stay on the cutting edge of the profession. And as a SHSMD member, you get preferred pricing on many of these publications. Look for the “member” price to see your savings.

* Requires an additional fee; members receive discounted pricing.