Benefits of Membership

It’s not the easiest name to remember, but the value you’ll get from SHSMD membership is something you won’t forget. Join SHSMD or renew today!

SHSMD is the only organization for health care strategy professionals that is affiliated with the American Hospital Association, one of the nation’s most influential health care organizations. This is just one of the reasons SHSMD is the organization of choice for thousands of professionals working in health care:

  • Marketing
  • Physician relations
  • Communications and public relations
  • Business development
  • Strategic planning
  • And other related fields

As a member, you will join a community of more than 4,000 health care strategy professionals with access to these and many more benefits of SHSMD membership:

  • e-Connect
  • Inside SHSMD
  • Spectrum
  • MySHSMD Online Community
  • Volunteer Opportunities
  • SHSMD Company Directory
  • SHSMD Career Center
  • Job Description Templates
  • Salary Compensation and Work Satisfaction Study
  • SHSMD ADVANCE™| Assess
  • SHSMD Connections
  • SHSMD U Online Courses
  • SHSMD U Webcasts
  • SHSMD ADVANCE™| Skill Builder
    SHSMD ADVANCE™| Credentials
  • By the Numbers: Benchmarking Study on Healthcare Marketing/Communications (5th edition)
  • Futurescan: Healthcare Trends and Implications
  • Physician Relations Programs in Hospitals: A SHSMD Benchmarking Study
  • Additional Publications
  • Bridging Worlds: The Future Role of the Healthcare Strategist
  • SHSMD Job Analysis Summary Report: Trends in Marketing, Communications/PR, and Strategic Planning
  • Calendar of Health Observances & Recognition Days
  • Additional Free Reports



e-Connect, Weekly E-newsletter | PREVIEW
Delivered each Wednesday, SHSMD’s weekly electronic news digest, e-Connect, brings you the latest health care trends, tools, resources, and perspective from respected sources from across the web—all tailored to the unique interests of SHSMD members.

Inside SHSMD, Monthly E-newsletter | PREVIEW
Delivered twice a month, this e-newsletter keeps members informed about SHSMD’s latest educational events, resources, and activities.

Spectrum, Bimonthly Newsletter
As a SHSMD member, you will receive a new Spectrum newsletter in your mailbox every other month. Written by members and other health care thought leaders, Spectrum delivers thought-provoking articles, case studies, and perspectives on key issues affecting health care strategy professionals.


MySHSMD Online Community
MySHSMD is an online hub for SHSMD members to learn, share, and connect with fellow health care strategists nationwide online and via e-mail. It is a personalized membership benefit that connects you to targeted discussion groups and resources customized to match your professional role and interests, including:

  • Marketing
  • Physician Strategies
  • Public Relations/Communications
  • Strategic Planning

Volunteer Opportunities
SHSMD encourages members to participate fully in SHSMD activities and governance. Opportunities include presenting educational programs, contributing to Spectrum, and serving on SHSMD committees and task forces. Take advantage of these great ways to get to know SHSMD and your peers!

NEW! SHSMD Company Directory
Visit the new SHSMD Company Directory to find companies who specialize in supporting the work of health care strategy professionals—including advertising, analytics, CRM, research, strategy, video, web, and more. Part of the MySHSMD Online Member Community, it includes more than 150 companies from across the nation. Search by specialty area and/or keyword to find companies and learn more. Plus: Member-to-member messaging in MySHSMD makes it easy to connect.


SHSMD Career Center
The SHSMD Career Center is an online resource developed to link you and your organization to top-quality health care strategy jobs, candidates, and career resources. Members also receive a weekly CareerLink e-newsletter which will highlight some of the latest posted jobs. Visit the SHSMD Career Center to search jobs, create job alerts, upload your resume, and more.

Job Description Templates
Marketing | PR & Communications | Strategic Planning | And More
SHSMD’s downloadable job description templates were developed to assist members with the often daunting task of developing position descriptions. Review the descriptions and select the ones closest to the position you’re developing or refining, and then adapt them to meet your needs.

Compensation and Work Satisfaction Report
This exclusive benchmarking report provides an in-depth analysis of compensation and work satisfaction for health care marketing, communications/public relations, and planning professionals with data by region, job function, and title level.

Take this free ~15-minute online self-assessment of the 64 skills and attributes identified in Bridging Worlds: The Future Role of the Healthcare Strategist. After, review your greatest strengths, skill gaps, and tailored online development plan.


SHSMD Connections *
The biggest and best event of the year for health care strategy professionals is SHSMD Connections, the society’s annual conference and exhibits. Connect with new ideas and best practices, emerging issues, recognized thought leaders, and helpful services and solutions. Held each fall—attracting more than 1,200 attendees annually—upcoming SHSMD Connections conferences will be in Nashville in 2019 (September 8–11) and Chicago in 2020 (September 13–16, 2020). SHSMD members receive a discount.

SHSMD U Online Courses *
SHSMD U Online Courses provide convenient professional development opportunities on the topics of health care marketing, public relations and communications, strategic planning, and more. Content is developed by expert faculty who facilitate learning through online presentations and discussion. NEW! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

SHSMD U Webcasts
Designed for all levels of professionals in health care strategy, SHSMD U Webcasts are offered monthly and recorded for members to replay at any time. SHSMD U Webcasts consist of web-based presentations and Q&A and are free for SHSMD members.

NEW! SHSMD ADVANCE™| Skill Builder and SHSMD ADVANCE™| Credentials *
After you have completed SHSMD ADVANCE™| Assess, you are ready to participate in SHSMD ADVANCE™| Skill Builder (also free to members) and gain access to a library of resources tailored to the skill ratings of your self-assessment—in all, nearly 500 articles, books, online courses, and tools. To advance your skills to the next level, take SHSMD ADVANCE™| Credentials (available at a discount to members), intensive courses offering learning certificates upon successful course completion.


Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition
This report offers unprecedented thought leadership into how health care organizations should approach health care strategy issues in the coming years. It is both goal-oriented and tactical in nature, and offers new insight into how hospitals and health systems should understand, react to, and anticipate broad marketplace trends.

SHSMD Job Analysis Summary Report: Trends in Marketing, Communications/PR, and Strategic Planning
Full of solid data and insights, this new resource is the result of a survey that captured specific job domains and their respective time allocations for each professional specialty—strategy, marketing, and communications/public relations.

Calendar of Health Observances & Recognition Days
SHSMD's annual health days calendar features dates and descriptions of more than 250 national health-related observances, several of which are new this year. The calendar is free for members and free for nonmembers after registration.

Additional Free Reports and Toolkits
SHSMD offers dozens of reports and toolkits to help you stay on the cutting edge of your profession. Browse the resource library to see what is available. And as a SHSMD member, you get these all for free!


By the Numbers: Benchmarking Study on Healthcare Marketing/Communications (6th edition) *
The fifth edition of SHSMD’s exclusive benchmarking report answers questions most frequently asked about marketing/communications and advertising/media budgets and the structure, responsibilities, and staffing levels of health care marketing/communications departments.

Futurescan: Healthcare Trends and Implications
This highly respected annual guide to health care trends from SHSMD and ACHE will help organizations plan for the future. In Futurescan, a panel of industry thought leaders addresses eight key issues regarding health care change and transformation. The expert insight in these pages is supported by data from a survey of health care leaders across the country. (SHSMD members receive a complimentary copy; packages of 15 available at a discount.)

Health Care Marketing Plans That Work *
Get the knowledge and tools you need to develop results-driven marketing plans in today's highly competitive health care landscape. The publication features best practices, practical examples and insights from marketing executives in the field. Whether you are new to the field or a seasoned professional, Health Care Marketing Plans That Work is a must-read for marketers! 

Gearing Up for Population Health: Marketing for Change *
Practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals. It can empower you to maximize your role and heighten the importance of marketing and communications within your hospital or health system.

Physician Relations Programs in Hospitals: A SHSMD Benchmarking Study *
Based on a survey of SHSMD and American Association of Physician Liaison members, this timely report provides baseline information and captures trends on physician relations programs, including budget, staffing, program priorities, salary and other compensation, sales processes and tools, measuring outcomes, and much more.

Additional Publications *
SHSMD offers numerous publications to help you stay on the cutting edge of the profession. And as a SHSMD member, you get preferred pricing on many of these publications. Look for the “member” price to see your savings.

* Requires an additional fee; members receive discounted pricing.