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Seminars and Workshops
SHSMD Virtual Seminar: Leveraging AI in Health Care Marketing and Communications
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 Live Webinar Dates: June 17-28, 2024 If you cannot attend live, recordings will be available on demand through the end of the year.
Artificial Intelligence (AI), Marketing Technology, Communications
Webinars
SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Artificial Intelligence (AI), Marketing
Guides/Reports
Futurescan 2023: Health Care Trends and Implications
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.
Work Environment, Cybersecurity, Health Equity, Artificial Intelligence (AI), Capacity Planning, Strategic Planning, Innovation