Strategic Planning and Business Development Track
Strategic Planning and Business Development Track (On-Demand)
SHSMD Online Course
Access to all recorded Strategic Planning and Business Development sessions from SHSMD Connections 2023.
The following sessions are included:
Case Studies on Using Market and Patient Insights to Accelerate Strategic Growth
Speakers:
David Stephens, SVP, Strategy and Business Development, Hackensack Meridian Health
Jessica Boston, Sr. Director, Business Intelligence & Market Insights, OhioHealth
Dr. Ines Vigil, SVP, Transformation, Clarify Health
Christy Listenbee, Director, Strategic Planning, Piedmont
Description: This session discusses how Hackensack Meridian Health and OhioHealth are using market and patient insights to accelerate strategic growth and strengthen marketing plans. It will share best practices for growing market share, driving referral volume, improving network integrity, and optimizing patient flow.
Building an Integrated System Strategy from the Middle-Out
Speakers:
Vince Gallucci, Vice President- Strategy and Marketing, Penn State Health
Jerry Griffin, Director of Consumer Insights and Digital Engagement, Penn State Health
Description: Penn State Health's strategy for building business playbooks or mini-strategic plans. The session will explain how these playbooks serve as strategic frameworks for departments and how they facilitated the development of these playbooks in different areas.
Determining Your Health System’s Acute Care Service Distribution & Network Optimization
Speakers:
Erica Ebeling, Senior Manager, Jefferson Health
Heather Prasad, Associate Vice President, Jefferson Health
Description: The session will share Jefferson Health's data-driven approach to optimal service distribution, eliminating service duplication, differentiating clinical programs, and aligning the physical footprint with the future care delivery model.
Growth for Scale & Ownership: Different Options to Develop Partnerships
Speaker:
Mr. Gregory Calosso, Senior Director, Business Initiatives & Alliances, Dana-Farber Cancer Institute
Description: Discussion on different partnership models, including contractual, joint operating agreements, and minority ownership. The session will cover various aspects of these partnerships, including pros, cons, and learnings from Dana-Farber Cancer Institute's experiences.
The Business Case for Behavioral Health
Speakers:
Brian Giebink, Behavioral Health Practice Leader, HDR
Sarah Brownell, Director of Strategic Growth, HDR Architecture
Tom Klatt, Executive Director, Behavioral Health Network, WakeMed
Stacey Brandt, EVP, Chief Strategy and Marketing Officer, Tampa General Hospital
Description: A panel discussion on different strategies implemented by health systems across the Southeast to provide behavioral health care in their communities, balancing the needs with more profitable service line growth.
CalvertHealth & Duke Cancer Network: A Powerful Combination Against Cancer & Lesson in Collaboration
Speakers:
Ms. Kasia Sweeney, Vice President, Strategy and Business Development, CalvertHealth Medical Center
Caroline Hester, Assistant Vice President, Duke Cancer Network, Duke University Health System
Description: A discussion on how CalvertHealth's affiliation with the Duke Cancer Network transformed cancer care in a rural community, the challenges faced, and lessons in innovative collaboration.
(Advanced) HealthCare Consumerism 2.0: Rethinking How Health Systems Can be More Consumer-Responsive
Speakers:
David Grandy, National Vice President, Innovation, Kaiser Permanente
Dan Miers, Chief Strategy Officer, SPM Group
Description: This session will explore the fundamentals of health care Consumerism, lessons learned from various experiments, and strategies to formulate a smart Consumer-Responsiveness approach.
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals
Speakers:
Eugene Hong, Chief Physician Executive, MUSC Health
Mr. Anthony Powell, Managing Director, Knowledge Capital Group
Description: An examination of the integration process when an Academic Medical Center acquires community-based hospitals, focusing on governance models, issues, and mitigations to drive long-term value and effective management.
Health Equity Data: The Super Hero Strategic Planners Desperately Need
Speakers:
Lee Ann Lambdin, Senior Principal Consultant, Syntellis Performance Solutions (formerly Stratasan)
Megan Trosko, Director Care Improvement, Arizona Hospital and Healthcare Association
Description: The session will help marketers and strategic planners learn how to analyze and effectively use health equity data to improve their strategic planning efforts and community health needs assessments.
(Advanced) Service Line & Access Growth of the Future
Speakers:
Amanda Trask, SVP Clinical Institutes & Service Lines, CommonSpirit Health
Lindsley Withey, Managing Director, BDC Advisors
Description: A discussion on evolving service line and growth strategies, including changes in site of care and payment models, consumer demands, and industry disruptors. The session will share tools and concepts for formulating strategies across the continuum of care.