Participating in SHSMD ADVANCE™| Credentials programs will help you boost and promote important skills relevant to your role as a health care strategist. Those who successfully complete SHSMD ADVANCE™| Credentials courses and intensives will earn digital credentials in a specific skill area—helping you to promote your personal achievements as you move forward in your career. By taking the initiative to invest in your professional development, you will add value to your career, your team, and your organization.
SHSMD is continuing to build programs through SHSMD ADVANCE™| Credentials, so continue to reference this page to view upcoming programs.
Upcoming SHSMD ADVANCE™| Credentials Programs
Please check back periodically for updates!
The New Data Landscape in Health Care: Advanced Analytics for Strategists
June 24–August 9, 2019 | Online Program | 24/7 Access
This online credential series features expert faculty who will present on the following four module topics around data analytics: New and Emerging Data Sets; Changing Landscape of Inpatient and Ambulatory World; Rapid, Market-Specific Strategic Decision Making; and Data Visualization and Storytelling. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in a SHSMD ADVANCE™ Credential: Advanced Analytics for Health Care Strategists.
Intensive Session | Designing For Change: Use Design Thinking to Align Teams, Fortify Ideas And Prepare The Organization To Execute
September 7, 2019 | In-Person at SHSMD Connections 2019 in Nashville
How is it that powerful ideas fail to engage the people whose support matters most? Conventional practice relies on the power of the idea to drive action. While powerful ideas are essential, people are often the biggest X factor in getting any idea to move through an organization. “Designing for Change” proposes a framework leaders can use to align their ideas, their teams and their stakeholders simultaneously. Presenters will teach you design methods to help you be a more effective communicator, coalition builder, and leader of change. Completion of all assignments and successfully passing the final exam will receive a SHSMD ADVANCE™ | Credential and official SHSMD Digital Credential.
Intensive Session | SHSMD Health Care Marketing Credential: Marketing Plans, Communications, & Research
September 7-8, 2019 | In-Person at SHSMD Connections 2019 in Nashville
This two-day in-person program, walk away with practical tools and actionable insights to position yourself and your organization for success. Faculty will provide an in-depth look at the essentials of health care marketing: marketing plans, communications, and market research. Participants will additionally receive access to eight elective webcasts following the event. Completion of all assignments and successfully passing the final exam will receive a SHSMD Credential: Healthcare Marketing: Marketing Plans, Communications, & Market Research
Past SHSMD ADVANCE™| Credentials Courses
September 11, 2016 | 8 a.m.–3 p.m. at SHSMD Connections 2016 | In-Person Program
This leadership course, customized for healthcare strategists within SHSMD, teaches proven behavior change strategies, and draws from the skills of many of the world’s best change agents. Influencer Training is highly recommended for those working to expand their leadership skills and be seen as a key resource in their organizations. The course addresses many of the behavioral attributes in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist. Whether you’re managing a team of ten or leading a large organization, Influencer Training provides the skills to help change the behavior of others.
Intensive Session: Facilitation Bootcamp for Healthcare Strategists
September 23, 2017 | In-Person at SHSMD Connections 2017 in Orlando
This one-day, in-person session focuses on a key skill identified in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist — facilitation. You will discover how to: run effective meetings or discussion forums where goals are met and decisions are made; manage difficult or challenging participants; listen effectively; incorporate decision-making criteria; engage your audience/encourage participation; resolve conflict; be assertive and “control” the environment; negotiate on the fly. Completion of all assignments and successfully passing the final exam will receive a SHSMD ADVANCE™ | Credential and official SHSMD Digital Credential.
Intensive Session: Design Thinking for Healthcare Strategists
September 23 & 24, 2017 | In-Person at SHSMD Connections 2017 in Orlando
In this two-day in-person session focuses on a key skill identified in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist — design thinking. You will learn the principles and process of design thinking by participating in facilitated activities; learn specific design thinking methods, activities, and tools; generate insights, potential solutions, and a concept pitch to solve a healthcare design challenge; understand how co-creation can be applied to healthcare strategy roles and projects; explain the process and benefits of design thinking and co-creation. Completion of all assignments and successfully passing the final exam will receive a SHSMD ADVANCE™ | Credential and official SHSMD Digital Credential.
Building Coalitions to Accelerate Innovation and Intrapreneurship
October 7, 2018 | 8 a.m.–3 p.m. at SHSMD Connections 2018 | In-Person Program
This event is designed for senior managers and teams responsible for solving complex problems, starting new business opportunities, or driving innovation at their organization. Participants will assess and identify potential skill and attribute gaps and strengths that support strategic leadership and coalition building; Through case study and situation analyses, participants will apply tools and techniques to build coalitions to move ideas to execution; Using an existing project, participants will build the core components of a business case and apply strategic communication techniques key to coalition-building; Attendees will also emonstrate successful application of coalition-building skills. Completion of all assignments will receive a SHSMD ADVANCE™ | Credential and official SHSMD Digital Credential.
Effective Storytelling in Healthcare
January 28–March 15, 2019 | Online Course | 24/7 Access
This online credential series will be narrated by expert storytellers, who will guide you through the process of storytelling and share a variety of best practices in and out-of-industry. You will walk away from this course with many actionable ideas ready to be implemented after the six modules: Why Tell Stories; Strategy for Stories; Telling Stories; Activating Stories; Measuring Success; Case Studies/Q&A. Completion of all assignments and successfully passing the final exam will result in a SHSMD ADVANCE™ | Credential and official SHSMD Digital Credential.