Unlock Data Tools Built for Health Care Marketers
Data Tools Built for Health Care Marketers, Strategists and Communicators
Are your decisions grounded in evidence that your leaders can trust? SHSMD delivers data tools built for health care marketers, strategists and communicators to turn information into impact by supporting market analysis, competitive intelligence and strategy execution for hospitals and health systems nationwide. With health care analytics at your fingertips, you can benchmark performance, validate recommendations and connect marketing activity to measurable results.
Why Data Tools Matter in Health Care Marketing
Credible data is the backbone of effective decision-making. With an AI health care data source and health care analytics tailored to hospitals and health systems, leaders can assess capacity, spot growth opportunities and align resources with strategic priorities. Modern health care marketing tools reduce manual effort and deliver faster, cleaner reporting. In a competitive environment, data tools built for health care marketers, strategists and communicators provide the confidence to act and the evidence to demonstrate results.
What Sets SHSMD’s Data Solutions Apart
- AI-powered platform built on the most comprehensive U.S. hospital dataset (6,200+ hospitals, 400 systems)
- Delivers fast, data-driven insights for health care marketing decisions
- Includes benchmarking tools for budgets, staffing, operations and market trends.
- Enables creation of custom visuals and reports for leadership and planning
- SHSMD resources complement each other to strengthen analysis
Identify market shifts and service-line opportunities using health care analytics.
See how your organization compares to peers with benchmarking in health care that leaders trust.
Justify budgets and staffing with clear, defensible data from an AI health care data source.
Track trends across workforce, strategy and digital transformation with marketing tools for health care.
AI-Powered Insights for Smarter, Faster Decisions
AHA DataQuery AI™
Powered by the American Hospital Association, this medical marketing platform makes complex analysis easy. Explore workforce trends, operational performance, payment models and growth opportunities quickly and accurately. It’s a trusted AI health care data source designed for marketing tools for health care teams.
Free Interactive Benchmarking Tool to Dive Deep into Data to Prove ROI
By the Numbers: MarCom
Built by and for MarCom professionals, this program supports benchmarking in health care across budgets, staffing, channels, and priorities—including AI adoption. Use this benchmarking tool in health care to demonstrate ROI, optimize spend and inform annual plans.
Member-Only Report on Data-Driven Insights for Career and Team Planning
SHSMD Compensation & Work Satisfaction Report
A member-exclusive, biennial resource with insights across marketing, communications, planning, business development, and physician relations. Leverage these compensation study reports to guide hiring, salary discussions and career planning with comparable data.