SHSMD Education 2025 Webinar | Winning in HIPAA-Compliant Marketing and Analytics: Best Practices and Technologies

12pm – 1pm CT | 1pm – 2pm ET | 10am – 11am PT

In today’s data-driven world, health care marketers and analysts face a tough challenge: how to stay innovative and effective while meeting strict HIPAA requirements. This session unpacks what you need to know to navigate the evolving regulatory landscape without compromising your marketing goals.

Join us to gain up-to-date legal insights, explore the pros and cons of today’s analytics solutions, and walk away with actionable strategies for building a HIPAA-compliant marketing ecosystem. Whether you’re planning a platform transition or looking to optimize your existing tools, this session will help you strike the right balance between compliance and performance.

You’ll learn how to:

1. Understand HIPAA requirements and recent developments.
2. Explore methods for HIPAA-compliant analytics.
3. Get practical insights into HIPAA-compliant marketing.
4. Learn how to navigate the complexities of HIPAA compliance while maximizing your marketing effectiveness.

Speakers:

Mateusz Krempa
CXO
Piwik PRO & Cookie Information

Patryk Stoch 
Business Development Manager 
Piwik PRO