Publications
Demonstrate your expert knowledge of health care trends and implications to your leadership team and staff with the annual Futurescan publication.
Futurescan
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
The publication, accompanied by webinars and resources, is an important resource for strategic planning, senior executive updates, board education, medical staff briefings, staff training and more.
SHSMD Members: Get your free copy of Futurescan 2021 today!
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Webinars
SHSMD Education offers webinars related to the annual Futurescan publication.
View recent recordings:
Environmental Scan
Download the AHA Environmental Scan, a free resource detailing data and trends that have implications for the health care field. Topics include:
- Access
- Health
- Innovation
- Affordability and Value
- Individuals as Partners
- The Impact and Landscape of Hospitals and Health Systems
Transformational Talks
The AHA has created a new thought leadership video series in conjunction with the AHA’s 2021 Environmental Scan and SHSMD’s Futurescan aimed at helping our hospital and health system members determine which direction the field may be heading and how to prepare.
> Episode One: Leveraging the Community and Innovation to Improve Health
> Coming soon! Episode Two: The Human-Centered Health Care Experience: How to Make the Consumer Connection