Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Live Programs
March 8 – April 16	SHSMD CREDENTIALS Public Relations and Communications in Health Care Settings Online Course
April 15,22,29	Leadership in the Time of Coronavirus Workshop Series
April 21	Closing the Gap between Strategy and Execution on the Move to Value SHSMD Strategists Salon
April 28	How to Build a Human-Centered Brand Experience: New Vol. 4 Insights, Inspirations and Successes Webinar
May 5	Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs Sponsored Webinar*
June 8-10	VIRTUAL CONFERENCE 2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference Live Virtual Conference
June 22 – August 24	SHSMD CREDENTIALS Health Care Marketing Plans, Communications and Market Research Online Course
June 23	Tips for Marketers Leading Change Using a Mobile Wayfinding Platform Sponsored Webinar*
June 30	Medical Staff Development Planning in 2021 Sponsored Webinar*
August 25	Patient Share of Care: Measuring Patient Brand Loyalty Sponsored Webinar*
September 19-21	ANNUAL CONFERENCE SHSMD Connections 2021 In-Person Component in San Antonio
October 20-21	ANNUAL CONFERENCE SHSMD Connections 2021 Virtual Component
On Demand Courses
24/7	How to Manage Crises: Effective Communication & Reputation Management Strategies On-Demand Course
24/7	Financial Management for Health Care Planners On-Demand Course
24/7	2019 Annual Conference Recordings Online access to three days' worth of downloadable recordings from SHSMD Connections 2019. Members, preview 3 sessions here
24/7 Members, replay ALL webcasts free!	Did you miss a webinar? View all available
Past 2021 Programs
January 13	Using Consumer Industry Science to Turbocharge Your Hospital Marketing Sponsored Webinar*
February 3	How To Reach Reluctant Patients During The COVID-19 Crisis Sponsored Webinar*
February 9 – March 5	Orientation to Health Care Online Course
February 19	SHSMD Member Meet Up: What Keeps You Up at Night? Member Meet Up
February 24	Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic Webinar
March 8 – April 16	SHSMD CREDENTIALS Public Relations and Communications in Health Care Settings Online Course
March 16-18	Accelerating Health Equity: A Virtual Conference for Leaders in Community Health, Diversity and Inclusion Live Virtual Conference
Past 2020 Programs - Replay On Demand
January 22 & 28	Creating Communications and Engagement Guidelines for Transgender Care Webinar Series
February 3-28	Orientation to Health Care Online Course
February 5	Futurescan 2020-2025 Insights: Transformation and Disruption Webinar
February 26	Metrics that Matter: Demonstrating Marketing's Impact on Revenue to the C-Suite Sponsored Webinar*
March 9 – April 10	The Art and Science of An Agency Search Online Course
March 16	Renown Health's Approach to Keeping the Community Safe, Communicating on COVID-19 Webinar
April 16	A Communicators’ Forum – Sharing COVID-19 Resources and Ideas Webinar
April 23	How Health Care Systems are Responding to COVID-19 Sponsored Webinar*
May 4	Providing the Continuum of Outpatient Behavioral Health Services during COVID-19 AHA Webinar
May 13	Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments Webinar
May 18	What are Consumer Expectations For Coming Back and How Can We Meet Them? Webinar
May 20	Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models Webinar
May 28	Leveraging Voice Search in Health Care During a Pandemic Sponsored Webinar*
June 2-3	SHSMD/Mayo Clinic Advanced Social Media and Digital Marketing in Health Care Virtual Conference Live Virtual Conference
June 17	New Blueprint for Your Digital Search Strategy Sponsored Webinar*
June 24	Redefining New Marketing and Strategy Elements in the Wake of COVID-19 Sponsored Webinar*
July 15	The Journey to Rebuild Ambulatory Care/ ASC Volumes Sponsored Webinar*
July 13 – August 21	SHSMD CREDENTIALS Creating a Winning Digital Strategy in a "Tradigital" World Online Course
August 19	Advancing Racial Equity through Public Health Approaches to Community Violence AHA Webinar
August 26	SHSMD By The Numbers: An Interactive Session Webinar
September 30	Simplifying Access to Care During Challenging Times: Perspectives from Marketing and Clinical Services Sponsored Webinar*
October 5 – December 4	SHSMD CREDENTIALS Marketing in Health Care: Marketing Plans, Communications, and Market Research Online Course
October 7	Business as Unusual: Restoring Services Post-Crisis Sponsored Webinar*
October 21	Rebooting Elective Care through Referral Marketing Sponsored Webinar*
October 26-28	VIRTUAL CONFERENCE SHSMD Connections Bytes Live Virtual Conference
November 4	Human-centered Leadership: A Key to Frictionless Health Care During and After COVID-19 Webinar
November 10	Strategies to Reach the Active and Passive Consumer Sponsored Webinar*
November 12	Building a Consumer-Driven Pricing Strategy Sponsored Webinar*
November 16 – January 31	SHSMD CREDENTIALS Strategic Planning in Health Care Online Course
December 3	The Patient Experience in 2020: Optimizing for Voice Search Sponsored Webinar*
December 9	Lessons Learned: Navigating Response and Recovery with a Digital Front Door Platform Sponsored Webinar*
December 16	Building the Digital Front Door: The Mayo Experience Sponsored Webinar*
December 17	Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop Webinar and Workshop
Did you miss a webinar? View all available Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.

Education

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