Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

Upcoming Live Programs
April 12 - June 28 SHSMD CREDENTIALS
Health Care Marketing Plans, Communications and Market Research
Online Course
May 25 The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Webinar
June 8 Don't Lose Your Data:Getting Ready for GA4
Sponsored Webinar
June 17 Defining and Prioritizing DEI Strategy & Communications Plans
Member Meet Up 
July 11 - August 5 SHSMD CREDENTIALS
Creating a Transformative Digital Strategy
Online Course
August 8 - 19 Social Media Strategies in Health Care 2022
Online Certificate Series
September 11 - 14 ANNUAL CONFERENCE
SHSMD Connections 2022
Washington, DC area
October 12 ANNUAL CONFERENCE
SHSMD Connections 2022
Virtual component
On Demand Courses
24/7 Orientation to Health Care
On-Demand Course

Past Programs
May 10 - 12 Accelerating Health Equity 2022 Conference: Forward on the Journey
AHA Conference
May 4 May the Force (of Data) Be With You Too: Lessons from Guthrie
Sponsored Webinar
April 27 3 Lessons Learned from Blowing Open the Digital Front Door
Sponsored Webinar
April 20 Online Communities: The Next Must Have Social Media Tactic
Sponsored Webinar
April 8 Building Public Trust and Confidence
Member Meet Up
March 23 How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part II
Sponsored Webinar
February 8 - March 11, 2022 Orientation to Health Care
Online Course
March 9, 2022 How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part I
Sponsored Webinar
March 8, 2022 Community Marketing: How to Gain Mindshare and Measure Results
Sponsored Webinar
March 2, 2022 2022 Trends: Positive Relationships to Create a New Fabric of Life
Sponsored Webinar
February 16, 2022 Futurescan 2022-2027 Webinar: Health Care Trends & Implications
Webinar
November 8 - January 31, 2022 SOLD OUT!
SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course
January 25, 2022

Never Normal:The Consumer & Patient Activation Playbook for 2022
Sponsored Webinar
December 9, 2021 How to Drive Authentic Patient Experiences
Sponsored Webinar
December 7, 2021 Forecast 2030
5 Potent Predictions Reshaping How Consumers Engage Health Care
Sponsored Webinar
November 16, 2021 Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
Webinar
November 10, 2021 Pivoting from COVID-19 – Navigating the Road to "Normal"
Sponsored Webinar
October 28, 2021 Your Marketing Has a Data Problem: Here's What To Do
Sponsored Webinar
October 26, 2021 Service Line Challenges Solved: Learn How to Use Medical Claims Data to Power Your Strategic Decision Support
Sponsored Webinar
October 19-21, 2021 ANNUAL CONFERENCE
SHSMD Connections 2021
Virtual Component
September 30, 2021

Creating a Unified, Competitive Brand with Radical Convenience
Sponsored Webinar
September 29, 2021 Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement
Sponsored Webinar
September 19-21, 2021 ANNUAL CONFERENCE
SHSMD Connections 2021
In-Person Component in San Antonio
August 26, 2021 Consumer Expectations on Diversity, Equity, Inclusion, and Belonging in Health Care
Webinar
August 25, 2021 Patient Share of Care: Measuring Patient Brand Loyalty
Sponsored Webinar*
August 18, 2021 How Google’s New Page Experience Ranking Can Impact Your Site
Sponsored Webinar*
August 2, 2021 SHSMD Member Meet-Up: Continue the Conversation - Vaccine Hesitancy
Member Meet-Up
July 15, 2021 Addressing COVID-19 Vaccine Hesitancy in Your Community
SHSMD and AHA Webinar
July 14, 2021 How Health Care Marketers Can Reach Their True Audiences
Sponsored Webinar*
June 30, 2021 Medical Staff Development Planning in 2021
Sponsored Webinar*
June 23, 2021 Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
Sponsored Webinar*
June 22 –
August 24, 2021		 SHSMD CREDENTIALS
Health Care Marketing Plans, Communications and Market Research
Online Course
June 8-10, 2021 VIRTUAL CONFERENCE
2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference
Live Virtual Conference
May 24, 2021 SHSMD Member Meet Up: The Future Needs You
Member Meet Up
May 5, 2021 Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs
Sponsored Webinar*
April 28, 2021 How to Build a Human-Centered Brand Experience: New Vol. 4 Insights, Inspirations and Successes
Webinar
April 21, 2021 Closing the Gap between Strategy and Execution on the Move to Value
SHSMD Strategists Salon
April 15, 22, 29, 2021 Leadership in the Time of Coronavirus
Workshop Series
March 8 –
April 16, 2021		 SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course
February 24, 2021 Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic
Webinar
February 19, 2021 SHSMD Member Meet Up: What Keeps You Up at Night?
Member Meet Up
February 9 –
March 5, 2021		 Orientation to Health Care
Online Course
February 3, 2021 How To Reach Reluctant Patients During The COVID-19 Crisis
Sponsored Webinar*
January 13, 2021 Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Sponsored Webinar*
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* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.