Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.
Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
| Upcoming Programs |
November 4
– January 17 |
SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course |
| December 12 |
A Conversation with Bozoma (Boz) Saint John
Brand Guru for PepsiCo, Apple, Uber & "160 over 90"
Keynote Webinar |
| January 22 & 28 |
Creating Communications and Engagement Guidelines for Transgender Care
Webinar Series
|
| February 3-28 |
Orientation to Health Care
Online Course
|
| February 5 |
Futurescan 2020-2025 Insights: Transformation and Disruption
Webinar |
| 24/7 |
2019 Virtual Conference
Online access to three days' worth of downloadable recordings from SHSMD Connections 2019.
Members, preview 3 sessions here |
24/7
Members, replay ALL webcasts free! |
Did you miss a webinar?
View all available |
|
Past 2019 Programs
|
| January 9 |
Hospital Digital Experience Index
Sponsored Webinar*
|
| January 16 |
Yes, You Can Create Your Own Podcast. We Know; We Did It!
Webinar
|
January 28
– March 15 |
SHSMD ADVANCE™| CREDENTIAL
Effective Storytelling in Health Care
Online Course Series
|
| February 13 |
Futurescan: Leading Through Times of Change
Webinar |
| February 20 |
Top Marketing Initiatives of 2019: Prioritizing Consumer Experience
Sponsored Webinar* |
| March 13 |
Activity in Search of Strategy: How U.S. Hospitals and Health Systems Are Responding to Consumerism
Sponsored Webinar* |
| March 27 |
5 Tips for Preparing Physicians for Outreach Success
Sponsored Webinar* |
| April 17 |
Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Sponsored Webinar* |
| April 25 |
Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience
Sponsored Webinar* |
April 29
– June 28 |
SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course Series |
| May 13–31 |
Financial Management for Health Care Planners
Online Course |
| May 15 |
Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience
Sponsored Webinar* |
| June 18 |
The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
Sponsored Webinar |
June 24
– August 9 |
SHSMD ADVANCE™| CREDENTIALS
The New Data Landscape in Health Care: Advanced Analytics for Strategists
Online Course Series |
July 22
– August 16 |
SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a “Tradigital” World
Online Course Series |
| July 30 |
Geek Out, Don't Freak Out: How to Do More with Data
Sponsored Webinar |
| July 31 |
The Future of Service Line Strategies
Webinar |
| August 14 |
Building a Successful PR Strategy to Support a Brand Transformation
Webinar |
| August 28 |
Do Hospital Awards Drive Consumer Decisions?
Sponsored Webinar |
| September 7 |
Designing For Change: Use Design Thinking to Align Teams, Fortify Ideas and Prepare the Organization to Execute
Preconference Event | SHSMD Connections 2019, Nashville, TN |
| September 7-8 |
SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications and Market Research
Preconference Event | SHSMD Connections 2019, Nashville, TN |
| September 8-11 |
SHSMD Connections 2019
Annual Conference | Nashville, TN |
| September 8 |
Executive Dialogue | Organizational Transformation: Stories, Strategies, Culture and Change
Preconference Event | SHSMD Connections 2019, Nashville, TN |
| September 23–October 31 |
SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course Series |
| October 29 |
How to Create a Culture of Excellence with Reputation Management and Transparency
Sponsored Webinar* |
November 4
– January 17 |
SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course |
| November 13 |
Strategies for Optimizing Digital Patient Access
Sponsored Webinar* |
Did you miss a webinar?
View all available
Members, replay ALL webinars free! |
* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.
