Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

Upcoming Live Programs
August 18 How Google’s New Page Experience Ranking Can Impact Your Site
Sponsored Webinar*
August 25 Patient Share of Care: Measuring Patient Brand Loyalty
Sponsored Webinar*
August 26 Consumer Expectations on Diversity, Equity, Inclusion, and Belonging in Health Care
Webinar
September 19-21 ANNUAL CONFERENCE
SHSMD Connections 2021
In-Person Component in San Antonio
October 20-21 ANNUAL CONFERENCE
SHSMD Connections 2021
Virtual Component
November 8- January 31 SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course
On Demand Courses
24/7 How to Manage Crises: Effective Communication & Reputation Management Strategies
On-Demand Course
24/7 Financial Management for Health Care Planners
On-Demand Course

Past 2021 Programs
January 13 Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Sponsored Webinar*
February 3 How To Reach Reluctant Patients During The COVID-19 Crisis
Sponsored Webinar*
February 9 –
March 5		 Orientation to Health Care
Online Course
February 19 SHSMD Member Meet Up: What Keeps You Up at Night?
Member Meet Up
February 24 Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic
Webinar
March 8 –
April 16		 SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course
March 16-18 Accelerating Health Equity: A Virtual Conference for Leaders in Community Health, Diversity and Inclusion
Live Virtual Conference
April 15,22,29 Leadership in the Time of Coronavirus
Workshop Series
April 21 Closing the Gap between Strategy and Execution on the Move to Value
SHSMD Strategists Salon
April 28 How to Build a Human-Centered Brand Experience: New Vol. 4 Insights, Inspirations and Successes
Webinar
May 5 Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs
Sponsored Webinar*
May 24 SHSMD Member Meet Up: The Future Needs You
Member Meet Up
June 8-10 VIRTUAL CONFERENCE
2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference
Live Virtual Conference
June 22 –
August 24		 SHSMD CREDENTIALS
Health Care Marketing Plans, Communications and Market Research
Online Course
June 23 Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
Sponsored Webinar*
June 30 Medical Staff Development Planning in 2021
Sponsored Webinar*
July 14 How Health Care Marketers Can Reach Their True Audiences
Sponsored Webinar*
July 15 Addressing COVID-19 Vaccine Hesitancy in Your Community
SHSMD and AHA Webinar
August 2 SHSMD Member Meet-Up: Continue the Conversation - Vaccine Hesitancy
Member Meet-Up
Did you miss a webinar?
View all available
Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.