Upcoming Events for Health Care Marketers & Strategists

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

 

Upcoming Live Programs
Jul 16Where Marketing Meets Operations: How to Leverage Automation & Analytics in Care Delivery
Virtual Member Meet Up
Jul 23Out-of-Network & In Control: One Rural Hospital’s Medicare Advantage Communication Exit Strategy
Live Webinar
Aug 6 - Sep 3HIPAA & Privacy Compliance for Health Care Marketers
Live Certificate Course
Aug 21Transforming Data into Action to Improve Maternal Health
AHA’s Better Health for Mothers and Babies Initiative Webinar
Aug 19 - Sep 11The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Live Credential Course
Oct 12 - 14SHSMD Connections 2025, Dallas, TX
Annual Conference
On Demand Programs
2025Orientation to Health Care
On Demand Course
October - DecemberSocial Media Strategies in Health Care
On Demand Course
OctoberSHSMD Connections 2024 Virtual Recordings
On Demand Conference Recordings
August - DecemberFoundations of Physician Strategy for Health Care Marketers
On Demand Course
July - DecemberLeveraging AI in Health Care Marketing and Communications
On Demand Virtual Seminar
May - DecemberFoundations of Analytics for Health Care Strategists
On Demand Course
May - DecemberFoundations of Public Relations and Communications in Health Care Settings
On Demand Course
Jun 4Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
Sponsored Webinar
April 17How a Community Hospital Uses Health Awareness Day Posts to Build a Regional Family
Webinar
Apr 9Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Webinar
Mar 26Stop Writing Blog Content. Start Filming It Instead.
Webinar
Mar 11Leveraging Technology and Innovation to Advance Value-Based Care: Highlights from Futurescan 2025 Health Care Trends and Implications
Webinar
Feb 27Efficiencies for Small Marketing Teams with Big Goals
Member Meet Up
Dec  11#Let'sGetSocial: What is the Risk of Social?
Educational Webinar Co-hosted with ASHRM
Nov 7Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results
Sponsored Educational Webinar
Nov 6Supporting Service Line Growth and Development with the Power of Data
Sponsored Educational Webinar
Oct 30Reaching the Right Audiences: How Health Care Organizations Market to Consumers
Sponsored Educational Webinar
Oct 23How to Boost Your Brand Using Audio & Video Podcasts
Sponsored Educational Webinar
Sept 25Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches
Sponsored Educational Webinar
Sept 18How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing
Sponsored Educational Webinar
Aug 21The Never-ending Challenge of Balancing Brand and Service Line Marketing
Sponsored Educational Webinar
Aug 14The Single Metric to Measure Health System Growth Success
Sponsored Educational Webinar
May 8Developing Provider “Scorecards” for Patient Leakage Measurement
Sponsored Educational Webinar
March 20Beyond the Buzz: What Health Care Marketers Need to Know About AI
SHSMD Educational Webinar
March 135 Best Practices for Integrating Market and Provider Data into Your Health System Management Structure
Sponsored Educational Webinar
Feb 14Balancing New Imperatives for a Changing Environment: Highlights from Futurescan 2024 Health Care Trends and Implications
Special Futurescan 2024 Webinar
Jan 2024How a Heart Hospital Uses Health Observance Content to Acquire Cardiac Patients
Sponsored Webinar
Nov 15, 2023Using Data to Think Outside the Health System “Box”: Evolve Strategic Planning for Improved Patient Engagement
Sponsored Webinar
Nov 8, 2023Doing More with Less: Redefining Audience Targeting with AI & Predictive Analytics
Sponsored Webinar
Oct 11, 2023Key Market and Provider Metrics to Drive Strategic Service Line Growth
Sponsored Webinar
Oct 4, 20235 Secrets to Hospital Podcasting
Sponsored Webinar
Sept 27, 2023Data to Dollars: How to Use Predictive Analytics to Accelerate Marketing ROI
Sponsored Webinar
Sept 26, 2023SHSMD By The Numbers | MarCom: DEI Survey Findings
Membership Meet Up
Aug 30, 2023Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Sponsored Webinar
Aug 16, 2023Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy
Sponsored Webinar
July 12, 2023How to Navigate the Funnel Wars
Sponsored Webinar
June 15, 2023We Are Health Care: AHA Initiative to Amplify Hospital Stories
Webinar Co-Hosted with the AHA
June 8, 2023Analytics Concerns? Google Alternatives to Consider
Sponsored Webinar
May 17, 2023Measurement: Proving the Value of Marketing
Sponsored Webinar
May 3, 2023Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI
Sponsored Webinar
Apr 26, 2023Latest Cyber Threats, Legislation and Policy Updates
Webinar Co-Hosted with AHRMM
Apr 12, 2023Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
Webinar
Apr 5, 2023The New Playbook: Creating Measurable ROI through Sponsorships
Sponsored Webinar
Mar 29, 20235 Key Primary Care Considerations to Drive Access and Lives Capture
Sponsored Webinar
Mar 22, 2023 Can Tech Solve Patient Access to Behavioral Health?
Sponsored Webinar
Feb 22, 2023Engaging Physicians in Digital Marketing
Sponsored Webinar
Feb 17, 2023How to Use Health Awareness Days to Elevate Your Communication Strategy
Sponsored Webinar
Feb 15, 2023New Strategic Realities in a Post-COVID World: Highlights from 2023 Futurescan Health Care Trends and Implications
Futurescan 2023 Webinar

Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.