Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

Upcoming Live Programs
March 8 –
April 16		 SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course
March 16-18 Accelerating Health Equity: A Virtual Conference for Leaders in Community Health, Diversity and Inclusion
Live Virtual Conference
April 15,22,29 Leadership in the Time of Coronavirus
Webinar Series
June 8-10 VIRTUAL CONFERENCE
2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference
Live Virtual Conference - More Information Coming Soon!
September 19-21 ANNUAL CONFERENCE
SHSMD Connections 2021
In-Person Component in San Antonio
October 20-21 ANNUAL CONFERENCE
SHSMD Connections 2021
Virtual Component
On Demand Courses
24/7 How to Manage Crises: Effective Communication & Reputation Management Strategies
On-Demand Course
24/7 Financial Management for Health Care Planners
On-Demand Course
24/7 2019 Annual Conference Recordings
Online access to three days' worth of downloadable recordings from SHSMD Connections 2019. 
Members, preview 3 sessions here
24/7
Members, replay ALL webcasts free!		 Did you miss a webinar? 
View all available

Past 2021 Programs
January 13 Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Sponsored Webinar*
February 3 How To Reach Reluctant Patients During The COVID-19 Crisis
Sponsored Webinar*
February 9 –
March 5		 Orientation to Health Care
Online Course
February 19 SHSMD Member Meet Up: What Keeps You Up at Night?
Member Meet Up
February 24 Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic
Webinar

Past 2020 Programs - Replay On Demand
January 22 & 28 Creating Communications and Engagement Guidelines for Transgender Care
Webinar Series
February 3-28 Orientation to Health Care
Online Course
February 5 Futurescan 2020-2025 Insights: Transformation and Disruption
Webinar
February 26 Metrics that Matter: Demonstrating Marketing's Impact on Revenue to the C-Suite
Sponsored Webinar*
March 9 –
April 10		 The Art and Science of An Agency Search
Online Course
March 16 Renown Health's Approach to Keeping the Community Safe, Communicating on COVID-19
Webinar
April 16 A Communicators’ Forum – Sharing COVID-19 Resources and Ideas
Webinar
April 23 How Health Care Systems are Responding to COVID-19
Sponsored Webinar*
May 4 Providing the Continuum of Outpatient Behavioral Health Services during COVID-19
AHA Webinar
May 13 Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments
Webinar
May 18 What are Consumer Expectations For Coming Back and How Can We Meet Them?
Webinar
May 20 Guide Your Organization through COVID-19 Using American Hospital Association Data and Epidemiologic Models
Webinar
May 28 Leveraging Voice Search in Health Care During a Pandemic
Sponsored Webinar*
June 2-3 SHSMD/Mayo Clinic Advanced Social Media and Digital Marketing in Health Care Virtual Conference
Live Virtual Conference
June 17 New Blueprint for Your Digital Search Strategy
Sponsored Webinar*
June 24 Redefining New Marketing and Strategy Elements in the Wake of COVID-19
Sponsored Webinar*
July 15 The Journey to Rebuild Ambulatory Care/ ASC Volumes
Sponsored Webinar*
July 13 –
August 21		 SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a "Tradigital" World
Online Course
August 19 Advancing Racial Equity through Public Health Approaches to Community Violence
AHA Webinar
August 26 SHSMD By The Numbers: An Interactive Session
Webinar
September 30 Simplifying Access to Care During Challenging Times: Perspectives from Marketing and Clinical Services
Sponsored Webinar*
October 5 – December 4 SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course
October 7 Business as Unusual: Restoring Services Post-Crisis
Sponsored Webinar*
October 21 Rebooting Elective Care through Referral Marketing
Sponsored Webinar*
October 26-28 VIRTUAL CONFERENCE
SHSMD Connections Bytes
Live Virtual Conference
November 4 Human-centered Leadership: A Key to Frictionless Health Care During and After COVID-19
Webinar
November 10 Strategies to Reach the Active and Passive Consumer
Sponsored Webinar*
November 12 Building a Consumer-Driven Pricing Strategy
Sponsored Webinar*
November 16 – January 31 SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course
December 3 The Patient Experience in 2020: Optimizing for Voice Search
Sponsored Webinar*
December 9 Lessons Learned: Navigating Response and Recovery with a Digital Front Door Platform
Sponsored Webinar*
December 16 Building the Digital Front Door: The Mayo Experience
Sponsored Webinar*
December 17 Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop
Webinar and Workshop
Did you miss a webinar?
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Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.