Education Calendar

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webinars and online courses. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Live Programs
October 5	5 Essential Best Practices for Email Marketing in Health Care Sponsored Webinar
October 12	ANNUAL CONFERENCE SHSMD Connections 2022 Virtual component
November 8 - January 31	SHSMD CREDENTIALS Strategic Planning in Health Care Online Course
November 13-19	Health Care Strategy & Market Development Week Recognition Week
On Demand Courses
24/7	Orientation to Health Care On-Demand Course
Past Programs
September 28	Can Claims Data Really Do That? Sponsored Webinar
September 11 - 14	ANNUAL CONFERENCE SHSMD Connections 2022 National Harbor, MD
September 10 - 11	SHSMD CREDENTIALS Health Care Marketing Plans, Communications and Market Research In person \| National Harbor, MD
September 7	Personalize Marketing and Patient Engagement Like World Leading Retailers Sponsored Webinar
August 8 - 19	Social Media Strategies in Health Care 2022 Online Certificate Series
August 11	Getting Creative with Recruitment Member Meet Up
July 11 - August 5	SHSMD CREDENTIALS Creating a Transformative Digital Strategy Online Course
July 27	Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care Sponsored Webinar
July 13, 2022	From @Home to Care Anywhere: Intentional New Strategies and New Market Opportunities Sponsored Webinar
July 7, 2022	Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking Webinar
June 29, 2022	The Future of Virtual Care: Solving Provider Frustrations and Patient Expectations Sponsored Webinar
April 12 - June 28, 2022	SHSMD CREDENTIALS Health Care Marketing Plans, Communications and Market Research Online Course
June 17, 2022	Defining and Prioritizing DEI Strategy & Communications Plans Member Meet Up
June 8, 2022	Don't Lose Your Data:Getting Ready for GA4 Sponsored Webinar
May 25, 2022	The Ultimate Playbook to Humanize Health Care Brands and Move People to Action Webinar
May 10 - 12, 2022	Accelerating Health Equity 2022 Conference: Forward on the Journey AHA Conference
May 4, 2022	May the Force (of Data) Be With You Too: Lessons from Guthrie Sponsored Webinar
April 27, 2022	3 Lessons Learned from Blowing Open the Digital Front Door Sponsored Webinar
April 20, 2022	Online Communities: The Next Must Have Social Media Tactic Sponsored Webinar
April 8, 2022	Building Public Trust and Confidence Member Meet Up
March 23, 2022	How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part II Sponsored Webinar
February 8 - March 11, 2022	Orientation to Health Care Online Course
March 9, 2022	How to Measure and Improve Your Patient Attraction and Retention Growth Strategies: Part I Sponsored Webinar
March 8, 2022	Community Marketing: How to Gain Mindshare and Measure Results Sponsored Webinar
March 2, 2022	2022 Trends: Positive Relationships to Create a New Fabric of Life Sponsored Webinar
February 16, 2022	Futurescan 2022-2027 Webinar: Health Care Trends & Implications Webinar
November 8 - January 31, 2022	SOLD OUT! SHSMD CREDENTIALS Strategic Planning in Health Care Online Course
January 25, 2022	Never Normal:The Consumer & Patient Activation Playbook for 2022 Sponsored Webinar
December 9, 2021	How to Drive Authentic Patient Experiences Sponsored Webinar
December 7, 2021	Forecast 2030 5 Potent Predictions Reshaping How Consumers Engage Health Care Sponsored Webinar
November 16, 2021	Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking Webinar
November 10, 2021	Pivoting from COVID-19 – Navigating the Road to "Normal" Sponsored Webinar
October 28, 2021	Your Marketing Has a Data Problem: Here's What To Do Sponsored Webinar
October 26, 2021	Service Line Challenges Solved: Learn How to Use Medical Claims Data to Power Your Strategic Decision Support Sponsored Webinar
October 19-21, 2021	ANNUAL CONFERENCE SHSMD Connections 2021 Virtual Component
September 30, 2021	Creating a Unified, Competitive Brand with Radical Convenience Sponsored Webinar
September 29, 2021	Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement Sponsored Webinar
September 19-21, 2021	ANNUAL CONFERENCE SHSMD Connections 2021 In-Person Component in San Antonio
August 26, 2021	Consumer Expectations on Diversity, Equity, Inclusion, and Belonging in Health Care Webinar
August 25, 2021	Patient Share of Care: Measuring Patient Brand Loyalty Sponsored Webinar*
August 18, 2021	How Google’s New Page Experience Ranking Can Impact Your Site Sponsored Webinar*
August 2, 2021	SHSMD Member Meet-Up: Continue the Conversation - Vaccine Hesitancy Member Meet-Up
July 15, 2021	Addressing COVID-19 Vaccine Hesitancy in Your Community SHSMD and AHA Webinar
July 14, 2021	How Health Care Marketers Can Reach Their True Audiences Sponsored Webinar*
June 30, 2021	Medical Staff Development Planning in 2021 Sponsored Webinar*
June 23, 2021	Tips for Marketers Leading Change Using a Mobile Wayfinding Platform Sponsored Webinar*
June 22 – August 24, 2021	SHSMD CREDENTIALS Health Care Marketing Plans, Communications and Market Research Online Course
June 8-10, 2021	VIRTUAL CONFERENCE 2021 Advanced Health Care Social Media and Digital Marketing Virtual Conference Live Virtual Conference
May 24, 2021	SHSMD Member Meet Up: The Future Needs You Member Meet Up
May 5, 2021	Perfecting the Women’s Health Journey: Top Considerations for Designing Hyper-Targeted Automation Programs Sponsored Webinar*
April 28, 2021	How to Build a Human-Centered Brand Experience: New Vol. 4 Insights, Inspirations and Successes Webinar
April 21, 2021	Closing the Gap between Strategy and Execution on the Move to Value SHSMD Strategists Salon
April 15, 22, 29, 2021	Leadership in the Time of Coronavirus Workshop Series
March 8 – April 16, 2021	SHSMD CREDENTIALS Public Relations and Communications in Health Care Settings Online Course
February 24, 2021	Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic Webinar
February 19, 2021	SHSMD Member Meet Up: What Keeps You Up at Night? Member Meet Up
February 9 – March 5, 2021	Orientation to Health Care Online Course
February 3, 2021	How To Reach Reluctant Patients During The COVID-19 Crisis Sponsored Webinar*
January 13, 2021	Using Consumer Industry Science to Turbocharge Your Hospital Marketing Sponsored Webinar*
Did you miss a webinar? View all available Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.

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