Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.

Upcoming Programs
August 14	Building a Successful PR Strategy to Support a Brand Transformation Webcast
August 28	Do Hospital Awards Drive Consumer Decisions? Sponsored Webcast
September 7	Designing For Change: Use Design Thinking to Align Teams, Fortify Ideas and Prepare the Organization to Execute Preconference Event \| SHSMD Connections 2019, Nashville, TN
September 7–8	SHSMD CREDENTIALS Marketing in Health Care: Marketing Plans, Communications and Market Research Preconference Event \| SHSMD Connections 2019, Nashville, TN
September 8–11	SHSMD Connections 2019 Annual Conference \| Nashville, TN
September 8	Executive Dialogue \| Organizational Transformation: Stories, Strategies, Culture and Change Preconference Event \| SHSMD Connections 2019, Nashville, TN
September 23–October 31	SHSMD CREDENTIALS Public Relations and Communications in Health Care Settings Online Course Series
November 4 – January 17	SHSMD CREDENTIALS Strategic Planning in Health Care Online Course Series
24/7	Orientation to Health Care On Demand
24/7 Members, replay ALL webcasts free!	Did you miss a webinar? View all available
Past 2019 Programs
January 9	Hospital Digital Experience Index Sponsored Webcast*
January 16	Yes, You Can Create Your Own Podcast. We Know; We Did It! Webcast
January 28 – March 15	SHSMD ADVANCE™\| CREDENTIAL Effective Storytelling in Health Care Online Course Series
February 11 – March 15	Orientation to Health Care Online Course
February 13	Futurescan: Leading Through Times of Change Webcast
February 20	Top Marketing Initiatives of 2019: Prioritizing Consumer Experience Sponsored Webcast*
March 13	Activity in Search of Strategy: How U.S. Hospitals and Health Systems Are Responding to Consumerism Sponsored Webcast*
March 27	5 Tips for Preparing Physicians for Outreach Success Sponsored Webcast*
April 17	Creating a Healthier Brand Experience by Optimizing Digital Access to Care Sponsored Webcast*
April 25	Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience Sponsored Webcast*
April 29 – June 28	SHSMD CREDENTIALS Marketing in Health Care: Marketing Plans, Communications, and Market Research Online Course Series
May 13–31	Financial Management for Health Care Planners Online Course
May 15	Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience Sponsored Webcast*
June 18	The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights Sponsored Webcast
June 24 – August 9	SHSMD ADVANCE™\| CREDENTIALS The New Data Landscape in Health Care: Advanced Analytics for Strategists Online Course Series
July 22 – August 16	SHSMD CREDENTIALS Creating a Winning Digital Strategy in a “Tradigital” World Online Course Series
July 30	Geek Out, Don't Freak Out: How to Do More with Data Sponsored Webcast
July 31	The Future of Service Line Strategies Webcast
Did you miss a webinar? View all available Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.