Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

Upcoming Programs
March 9 –
April 10		 The Art and Science of An Agency Search
Online Course
April 23 How Health Care Systems are Responding to COVID-19
Sponsored Webinar*
June 2-3 SHSMD/Mayo Advanced Social Media and Digital Marketing in Health Care Virtual Conference
Live Virtual Conference
July 13 –
August 21		 SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a "Tradigital" World
Online Course
October 5 – December 4 SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course
October 21 Delivering on the Promise of User Experience: Marketing as a Revenue Generator
Sponsored Webinar*
24/7 How to Manage Crises: Effective Communication & Reputation Management Strategies
On-Demand Course
24/7 Orientation to Health Care
On-Demand Course
24/7 The Power Behind Effective Storytelling in Health Care
On-Demand Course
24/7 Financial Management for Health Care Planners
On-Demand Course
24/7 2019 Annual Conference Recordings
Online access to three days' worth of downloadable recordings from SHSMD Connections 2019. 
Members, preview 3 sessions here
24/7
Members, replay ALL webcasts free!		 Did you miss a webinar? 
View all available

Past 2020 Programs
January 22 & 28 Creating Communications and Engagement Guidelines for Transgender Care
Webinar Series
February 3-28 Orientation to Health Care
Online Course
February 5 Futurescan 2020-2025 Insights: Transformation and Disruption
Webinar
February 26 Metrics that Matter: Demonstrating Marketing's Impact on Revenue to the C-Suite
Sponsored Webinar*
Did you miss a webinar?
View all available
Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.