Education

Dedicated to strengthening members' professional skills, SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and public relations. Open to both members and nonmembers, SHSMD educational programs are available at a discount to members. Plus, check out upcoming local chapter events.

Develop yourself and your team by participating in SHSMD’s web-based professional development opportunities, including webcasts, online courses and online course series. Plus! Earn SHSMD Credentials by participating in select programs. Upon successful completion of these programs—such as by passing an exam or completing a project—attendees will receive a SHSMD Credential.
 

Upcoming Programs
February 3-28 Orientation to Health Care
Online Course
February 26 Metrics that Matter: Demonstrating Marketing's Impact on Revenue to the C-Suite
Sponsored Webinar*
March 9 –
April 10		 The Art and Science of An Agency Search
Online Course
March 10 Taking Care to the Next Level
Virtual Workshop (AHA Value Initiative)
April 27 –
June 26		 SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course
June 2-3 New 1.5 Day Virtual Conference on Social Media In Health Care
More Information Coming Soon
July 13 –
August 21		 SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a "Tradigital" World
Online Course
24/7 2019 Virtual Conference
Online access to three days' worth of downloadable recordings from SHSMD Connections 2019. 
Members, preview 3 sessions here
24/7
Members, replay ALL webcasts free!		 Did you miss a webinar? 
View all available

Past 2019-2020 Programs
January 9 Hospital Digital Experience Index
Sponsored Webinar*
January 16 Yes, You Can Create Your Own Podcast. We Know; We Did It!
Webinar
January 28
– March 15		 SHSMD ADVANCE™| CREDENTIAL
Effective Storytelling in Health Care
Online Course Series
February 13 Futurescan: Leading Through Times of Change
Webinar
February 20 Top Marketing Initiatives of 2019: Prioritizing Consumer Experience
Sponsored Webinar*
March 13 Activity in Search of Strategy: How U.S. Hospitals and Health Systems Are Responding to Consumerism
Sponsored Webinar*
March 27 5 Tips for Preparing Physicians for Outreach Success
Sponsored Webinar*
April 17 Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Sponsored Webinar*
April 25 Uncovering Nuances in Health Care Data Analytics to Improve the Patient Experience 
Sponsored Webinar*
April 29
– June 28		 SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications, and Market Research
Online Course Series
May 13–31 Financial Management for Health Care Planners
Online Course
May 15 Pulling a Rabbit Out of a Hat: How Hospital Marketers Can Influence Cost, Outcomes and Patient Experience
Sponsored Webinar*
June 18 The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
Sponsored Webinar
June 24
– August 9		 SHSMD ADVANCE™| CREDENTIALS
The New Data Landscape in Health Care: Advanced Analytics for Strategists
Online Course Series
July 22
– August 16		 SHSMD CREDENTIALS
Creating a Winning Digital Strategy in a “Tradigital” World
Online Course Series
July 30 Geek Out, Don't Freak Out: How to Do More with Data
Sponsored Webinar
July 31 The Future of Service Line Strategies 
Webinar
August 14 Building a Successful PR Strategy to Support a Brand Transformation
Webinar
August 28 Do Hospital Awards Drive Consumer Decisions?
Sponsored Webinar
September 7 Designing For Change: Use Design Thinking to Align Teams, Fortify Ideas and Prepare the Organization to Execute
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 7-8 SHSMD CREDENTIALS
Marketing in Health Care: Marketing Plans, Communications and Market Research
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 8-11 SHSMD Connections 2019
Annual Conference | Nashville, TN
September 8 Executive Dialogue | Organizational Transformation: Stories, Strategies, Culture and Change
Preconference Event | SHSMD Connections 2019, Nashville, TN
September 23–October 31 SHSMD CREDENTIALS
Public Relations and Communications in Health Care Settings
Online Course Series
October 29 How to Create a Culture of Excellence with Reputation Management and Transparency
Sponsored Webinar*
November 4
– January 17		 SHSMD CREDENTIALS
Strategic Planning in Health Care
Online Course
November 13 Strategies for Optimizing Digital Patient Access
Sponsored Webinar*
December 12 A Conversation with Bozoma (Boz) Saint John
Brand Guru for PepsiCo, Apple, Uber & "160 over 90"
Keynote Webinar
January 22 & 28 Creating Communications and Engagement Guidelines for Transgender Care
Webinar Series
February 3-28 Orientation to Health Care
Online Course
February 5 Futurescan 2020-2025 Insights: Transformation and Disruption
Webinar
Did you miss a webinar?
View all available
Members, replay ALL webinars free!

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.