SHSMD Connections Networking

SHSMD Connections 2025 Networking

Monday, October 13 | 4:15–5:15 p.m.

The President's Club / Senior Leader Meet-Up

An exclusive gathering for senior C-Suite executives, past SHSMD Board Members, and former SHSMD Board Presidents to connect with peers, share insights on pressing challenges like workforce dynamics, leadership evolution, and the impact of AI, and explore emerging opportunities.

Sponsored by

Strategic Planners and Business Developers Meet-Up

Join fellow health care business developers and strategic planners for an engaging member meet up!

Attendees will participate in table discussions centered around two topics:

Strategic planning in the face of uncertainty – A few examples could include:
- Given the current environment of uncertainty and constant change, what are the key strategies and frameworks organizations should adopt for resilient strategic planning?
- How can organizations effectively approach strategic planning in the face of significant uncertainty and ongoing change?
- What are the best practices for strategic planning when navigating significant uncertainty and a constantly changing landscape?
How to integrate strategy, financial planning, and workforce?

Your group will submit brief answers via a polling app, and we'll be looking for groups to share their main takeaways.

This is also a perfect opportunity to network and build connections with your peers!

Staff lead:

Shavonne Hopes, Manager, Member Engagement, Society for Health Care Strategy and Market Development (SHSMD)

Facilitators:

Kirsten Jones, Senior Planning Analyst, Northside Hospital
Mariah Archer-Williams, Senior Director, Integration, Sutter Health
Matthew Bancroft, Development Specialist, National Rural Health Resource Center
Rochelle Silvernail, Physician Liaison, UK Healthcare
Shari Capers, SVP, Strategic Planning & Decision Support, St. Jude Children's Research Hospital
Trent Gordon, Vice President, Business Development, North Illinois, Advocate Aurora Health

Sponsored by

Marketers' Meet-Up

Join fellow marketers for a dynamic member meet up focused on navigating today's complex marketing landscape.

Attendees will participate in a table discussion centered around three questions:

Where are you on your AI journey?
How do marketers do more with less? (e.g., How can marketers, across organizations of all sizes and structures, strategically optimize their efforts and resources to achieve greater impact, while proactively shaping their budgets and demonstrating value beyond potentially inconsistent external benchmarks?)
How can marketers better use data?

Your group will submit brief answers via a polling app, and we'll be looking for groups to share their main takeaways.

This is also a perfect opportunity to network and build connections with your peers!

Staff lead:

Amy Stevens, VP and CMO, Tidelands Health

Facilitators:

Brian Albert, Director, Marketing & Internet Strategy, Middlesex Health
Emily MacMillan, Manager of Marketing, Renown Health
Florence Dukes, CMO, Helio Health
Patrick Moody, Director of Marketing, Public Relations and Community Engagement, Henry Mayo Newhall Hospital

Sponsored by

Communicators and Public Relations Meet-Up

Connect with fellow communications and public relations professionals for an engaging member meet up. Attendees will share the complexities of navigating challenging times, while maintaining trust, credibility and alignment with your organization’s vision, mission, and core values.

Each table will have a chance to share their key takeaways through a designated point person.

This is also a fantastic chance to meet, mingle, and build connections with your peers!

Staff lead:

Dorian Harriston, Chief Marketing and Communications Officer, Morehouse School of Medicine

Facilitators:

Arundi Venkayya, Vice President, Public Affairs and Media Relations, Nationwide Children's Hospital
Debra Trautman, Senior Corporate Communications Manager, MaineHealth
Lynne Bruton, Manager, Marketing and Public Relations, Hendrick Medical Center
Mary Reinke, Vice President Marketing and Communications, Medical College of Wisconsin

Sponsored by

Small or Rural Organization Meet-Up

Join strategy and marketing peers from small and rural organizations for a focused member meet-up.

Attendees will be asked to “speed date” in three of six categories that interest them:

Navigating Women’s Health & OB Challenges
Strategies for Medicare Advantage Plans
Positioning Marketing as a Strategic Partner in Your Organization
Promoting Partnership Service Lines
Strategies for Population Health & Social Determinants of Health
Managing with a Small Team & Running Short Staffed

OPTIONAL: bring a successful campaign or a few copies of marketing collateral to share. We’ll collect these at a table for attendees to gather ideas.

Staff Lead(s):

Julia Yoder, Marketing & PR Director at Brookings Health System
Terri Flood, Vice President of Marketing & Business Development at Wayne HealthCare

Facilitators:

Khrista Boster, Chief Marketing Officer, Woodlawn Health
Mark Crow, President at Tenth Crow Creative
Rachel Lott, Senior Strategist at Endeavor Management
Sara Meyer, Director of Marketing, Business Development & Call Center, Wood County Hospital

Sponsored by

Young Professionals Meet-Up

Connect with fellow young professionals for an engaging member meet up focused on career growth and making an impact. The event kicks off with a welcome and an introduction to our Rising Star Awardees, who will share their journeys and insights into "How did you get to where you are?”

Following this, you'll participate in interactive group table discussions on key professional development topics, including:

How to be seen, heard, and valued: Discuss three essential actions to take in every meeting.
Effective influence and collaboration: Learn strategies for working successfully with both superiors and peers.
Wishes for your organization: Imagine and discuss three impactful changes you'd implement tomorrow, and why.

The event will conclude with a group report-out of key takeaways.

This is also a prime opportunity to network and forge valuable connections with your peers!

Staff lead:

Shavonne Hopes, Manager, Member Engagement, Society for Health Care Strategy and Market Development (SHSMD)

Facilitator:

Bobby Siporin, Strategic Planner, VA Detroit Planning and Analytics Team, U.S Department of Veteran Affairs

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