Top Quarterly SHSMD Resources
Check out the most accessed and most downloaded content from Q2 of 2025!
Take your career and skillset to the next level by leveraging our variety of complimentary member resources. From courses to publications, these can't-miss tools are designed to support health care strategy professionals across numerous disciplines.
Mid-Year Perspective from the SHSMD Advisory Board President, David C. Grandy, FACHE
Earlier this year, I shared my personal approach to setting intentions—prioritizing what matters and how I aspire to lead through complexity. That same discipline shapes how the SHSMD Advisory Board determines where to focus, especially at inflection points in health care.
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- SHSMD Member Spotlights - At SHSMD, we’re proud to spotlight the inspiring journeys of professionals shaping the future of health care strategy. These member stories highlight the passion, creativity, and resilience that drive our field forward—from rural hospitals to national organizations. Meet the marketers, strategists, and innovators behind the work, and discover how SHSMD has supported their growth, connection, and success.
- DIY Measurement Tips for Increasing Health Care Business - If you want to put tools in place to measure the increased business outcomes of health care media relations, there are some simple steps you can take on your own without needing access to a high-powered analytics vendor or software. Think of these tips as tasks you should have in place before you launch your next campaign, so you can hit the ground running when it goes live.
Most Visited Web Pages
- 2025 Calendar of Health Observances & Recognition Days - Our 2025 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2025 initiatives.
- Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments - In this webinar, we walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
- SHSMD Connections 2025 - This October in Dallas, dive into three powerful days of high-impact sessions, hands-on learning, and unmatched networking with the brightest minds in health care strategy. You’ll return with bold ideas, new connections, and real strategies to drive transformation in your organization.
Podcasts
- The Poet's Keys: A Guide to Unlocking Innovation in Health Care Strategy
Marketing/ Communications/ Strategic Planning
- Women in Leadership: Jennifer Nickoles
Strategic Planning, part of our Women in Leadership series
- From Communicator to CEO
Communications
MySHSMD Community Posts
- Job Description Inquiry
Marketing
- Advice for meeting with Service Line Leaders
Marketing/Physician Relations
- Patient Guides
Marketing
- System Website Search Term Assignments
Public Relations & Communications
- Organizing a Concourse Directory
Public Relations & Communications
- ER vs. UC Marketing
Small and Rural Organizations
- Sharepoint M365 Intranet
Strategic Planning
Spectrum Articles
- Understanding and Execution Key to Mastering Patient Engagement
Marketing
- Enhancing Health Care Strategy Using Geographic Information Systems
Strategic Planning & Business Development
- How a Strong Health Care Brand Can Minimize Disruption From New Competitors
Strategic Planning & Business Development
SHSMD Webinars
How a Community Hospital Uses Health Awareness Day Posts to Build a Regional Family
Take a behind-the-scenes look at how Columbus Community Hospital’s marketing team is growing to meet the needs of their community. This webinar explores how the team leverages monthly health awareness content—including articles, recipes, graphics, and videos—across their website and social platforms. "
Coming Soon in Q3!
- SHSMD Connections Annual Conference - Join us at SHSMD Connections, October 12-14, in Dallas, TX - where health care strategy comes to life. Designed specifically for health care strategists, marketers, communicators, and business development professionals, our conference delivers cutting-edge education, peer collaboration, and real-world solutions to help you drive meaningful impact in your health care organization.
- Health Care Strategy & Market Development Week 11/17/2025 - 11/23/2025 - Health Care Strategy & Market Development Week recognizes the roles health care marketing, digital engagement, communications, strategic planning, and business development professionals play in their organizations’ mission, vision, values, and their impact on their communities. We’re currently preparing resources, insights, and opportunities to support your work in strategy and market development.