Top Quarterly SHSMD Resources
Check out the most accessed and most downloaded content from Q3 of 2025!
Take your career and skillset to the next level by leveraging our variety of complimentary member resources. From courses to publications, these can't-miss tools are designed to support health care strategy professionals across numerous disciplines.
Holding the Pen Message from the SHSMD Advisory Board President, David C. Grandy, FACHE
The forces reshaping our field are immense: economic strain, workforce fatigue, technological acceleration, and rising expectations from every direction. Yet through it all, one truth endures—our community of strategists, communicators, and planners has never mattered more.
Resource Types:
Publications
- Futurescan 2025 (members get a free digital download) - Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE). The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
- Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan - This report highlights the need for alternative care models, consumer education, clinician recruitment and retention strategies, prioritizing long-term goals, and shifting strategic focus to key organizational issues.
View All Publications in the Resource Library
New Tools
- SHSMD Connections 2025 Virtual Conference On-Demand - SHSMD’s virtual conference features five brand-new webinars, along with 30+ recordings from in-person concurrent sessions and all three keynote presentations. View the full program agenda for the complete lineup of sessions. Access runs through April 30, 2026.
- 2026 Calendar of Health Care Observances & Recognition Days - Our 2026 calendar is your comprehensive guide for planning impactful community health events, crafting effective communications, and driving engaging social media campaigns. With over 240 observances and recognition days, this easy-to-navigate and interactive calendar is an essential tool to elevate your 2026 initiatives.
- SHSMD Member Spotlights - At SHSMD, we’re proud to spotlight the inspiring journeys of professionals shaping the future of health care strategy. These member stories highlight the passion, creativity, and resilience that drive our field forward—from rural hospitals to national organizations. Meet the marketers, strategists, and innovators behind the work, and discover how SHSMD has supported their growth, connection, and success.
Blog Articles
- Close the Gap - Save your Bottom Line
- How Do Health Executives View AI? 3 Takeaways from New Survey
- The Future of Rural Health Care Marketing: Navigating Demographics, Dollars, Distance, and Digital Transformation
Most Visited Web Pages
- Certificate Course: Social Media Strategies in Health Care - The Social Media Strategies in Health Care (On-Demand) gives you up-to-the-minute insights into the tools, trends, content strategies and compliance considerations shaping today’s digital landscape. Learn directly from leading peers who are driving engagement, elevating brand trust and avoiding common pitfalls across every major platform.
- SHSMD Connections 2025 - This October in Dallas, attendees spent three powerful days immersed in high-impact sessions, hands-on learning, and unmatched networking with the brightest minds in health care strategy. Attendees returned with bold ideas, new connections and practical strategies to drive transformation in their organizations.
Podcasts
- Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin
Marketing/ Communications/ Strategic Planning
- Building Culture Through Communication: Engaging Your Health Care Workforce
Communications
- From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
Communications
MySHSMD Community Posts
Website Vendor Recommendations
Marketing- Hospital Milestone Ideas
Marketing
- Maps
Marketing
- Equipment for a podcast
Public Relations & Communications
- Saving Media Mentions
Public Relations & Communications
- Rural Physican Brochure
Small and Rural Organizations
- Focus Group Vendor Recommendations
Strategic Planning
Spectrum Articles
- How a Creative Communications Program Can Build Morale
Communications & Public Relations
- New Strategies Needed to Maximize Customer Loyalty
Strategic Planning & Business Development
- From Reactive to Proactive: Implementing Predictive AI for Healthcare Marketing Success
Marketing
SHSMD Webinars
Out-of-Network & In Control
In this session, Brookings Health System’s marketing and public relations director, Julia Yoder, will share how Brookings Health carefully announced to its community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans, effective January 2024.
The Future of AI in Health Care Strategy
From the session, "The Future of AI in Health Care Strategy", speaker Jacob Love provides an 8-step guide to AI implementation.
Coming Soon in Q4!
- Health Care Strategy & Market Development Week 11/17/2025 - 11/23/2025 - Health Care Strategy & Market Development Week recognizes the roles health care marketing, digital engagement, communications, strategic planning, and business development professionals play in their organizations’ mission, vision, values, and their impact on their communities. We’re currently preparing resources, insights, and opportunities to support your work in strategy and market development.
- Futurescan 2026 - Coming Soon! - Stay tuned for the latest Futurescan publication, an important resource for strategic planning, senior executive updates, board education, medical staff briefings, staff training and more. It will be supported by a companion webinar and additional resources.