This special edition of By the Numbers reflects the recent changes in health care marketing and communications functions and the budgetary impact of the 2020 COVID-19 pandemic. The report includes benchmarking data and expert advice on marketing and communications strategies and priorities during the pandemic, from two panels of experts:
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This report from SHSMD gives insights into planning operations, department structures, budgets, challenges and successes that will inform benchmarking and strategic planning operations.
By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.
Physician relations is more vital than ever in today’s healthcare environment, as hospitals and health systems focus on medical staff relationship building and physician alignment strategies to become providers of choice for doctors and their patients. This new SHSMD benchmarking study provides the latest information on physician relations programs.
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.
Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.