Resource Library

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2020
To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.
2020
UW Medicine is making its policies and protocols available on its website. These include screening and testing algorithms and policy statements, including minimizing aerosolizing procedures and room cleaning protocols. Peace Health in Vancouver, Washington has an extensive collection of information resources and links for the public.
2020
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
2020
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.