Resource Library

48 Results Found

2020
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
2020
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
2020
SHSMD Education 2020 Sponsored WebinarThursday, November 12, 2020 12-1pm CT / 1-2pm ET
2020
To provide you with the latest news from SHSMD and other information sources on consumerism in the new health care environment, SHSMD has assembled the following collection of resources dedicated to the topic.   Industry Insights:
2020
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
2019
The meteoric rise of consumerism is one of the most the most significant challenges facing the health care field. Today's consumers expect the same transparency, convenience and personalization from their health care providers that they receive from Netflix, Amazon and even their bank.
2019
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
2019
Piedmont Healthcare is creating a customer experience that rivals that of other industries.  
2018
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.
2018
This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.
2018
This presentation will describe the fundamental elements of financial experience that every hospital and health system should master. With a solid foundation, hospitals can prepare to meet rising consumer expectations in a digital/mobile age.
2018
Lead Healthcare’s Transformation with SHSMD ADVANCE™ SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
2018
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
2018
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
2018
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
2018
  “Radical convenience” has transformed the way Henry Ford Health System delivers care to their patients. Learn how you can use new, non-traditional health care delivery technologies, such as telemedicine, online scheduling, convenience clinics and social media applications to deliver higher quality, more efficient patient care. Speakers
2018
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
2018
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls