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This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.

The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing, contribution margin, and net revenue.

Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner