Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.
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In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.