This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
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Using Data-Driven Experiential Marketing to Engage and Educate Consumers Around Choosing the Appropriate Level of Care
Changing the Approach to Cancer Treatment Decisions: An Interactive Tool Delivers a Patient-Chosen Plan
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.
Healthcare is in a period of dramatic transformation. New care models, disruptive technologies, personalized medicine, and alternative payment models are all challenging the conventional thinking of patients and practitioners—and driving them to seek credible sources of information to navigate this change.
In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.
Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.