Resource Library

7 Results Found

2019
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
2018
This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.
2018
This presentation will describe the fundamental elements of financial experience that every hospital and health system should master. With a solid foundation, hospitals can prepare to meet rising consumer expectations in a digital/mobile age.
2018
Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.
2016
This session will illustrate the power of emerging approaches to “consumerizied” health care, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift.
2015
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.
2015
The Society for Healthcare Strategy & Market Development (SHSMD) is pleased to present a webcast featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.