In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.
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Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve. SHSMD's newly updated Bridging Worlds report for healthcare strategists highlights this concept by emphasizing the importance of "integrating and co-creating," whereby organizations find enhanced value when they engage with members of the community who have different points of view, backgrounds, and experiences.
From Hospital Employee to Brand Ambassador: Building Bridges Within the Community & Enhancing Your Brand
Leverage engaged employees and their community relationships by establishing an ambassador program. During this session, you will discover how to support your organization’s strategic goals and existing outreach efforts by activating the power of peer-to-peer influence among your employees within the community.
This session will share the comprehensive environmental brand program started at Ohio State University Wexner Medical Center to use our facilities - walls, floors, windows and more-- to tell our brand story and to instill confidence and contentment among our patients. Speaker will cover both strategy and implementation as well as lessons learned.
The pace of change is intensifying in health care. Providers and businesses nationwide are working tirelessly to stay on top of new technological advancements, innovative competitors, and rapidly changing consumer expectations.
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
Learn about Northwell Health's large transformation and rebranding in 2016.
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
In 2015, Stormont Vail Health was preparing to launch a rebrand of the organization. As part of the rebrand, we needed to ensure our culture was providing the world-class experience that our brand promised.
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.