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Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the marketing and communications department indispensable to your organization.
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.
Lead Healthcare’s Transformation with SHSMD ADVANCE™ SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the satisfaction survey, physician turnover decreased by 5%, with first year physician turnover cut in half, and quality improved with a significant decline in Hospital Acquired Infection. TMCA saw measurable results on decreasing referral leakage, improving referral development, and gaining access for their Physician Relations Manager (PRM) team to meet with key physicians.
This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more quickly.
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest." Although differences abound, all are seeing troubling reimbursement trends, all must find ways to respond to an increasingly demanding consumer, and all are looking to develop a revenue growth strategy for long-term sustainability.
Thanks to a growing number of Americans with consumer-directed health plans, such as high deductible policies and health savings accounts, patients today bear greater financial responsibility for their care. Given this reality, hospitals and health systems must recognize the growing importance of price as a key patient selection criterion.
Disruptive innovators take root at the bottom of the market and relentlessly move upmarket. Whether truly disruptive or more incremental, rarely before has the "dare to innovate" challenge been more prominent in healthcare. Action-forward leaders are prioritizing innovation and consumerism strategies. Learn about the hundreds of zigzag innovators advancing retail, digital and consumer solutions.
The shift from fee-for-service to value-based healthcare has created a quandary for health systems regarding how to establish an infrastructure for future payment models, while still receiving compensation from current payment models. In order to combat this quandary, a key component of the Jefferson Health strategy was to grow a robust telehealth program—JeffConnect.
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities.
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network.
Most surgical programs can tell you how many cases they did last year, but very few can share how many they didn’t do. What’s needed is a tracking measurement that shows how many people are slipping through the cracks —and more importantly, where they’re dropping off along the way.
With over 85 percent of patients discharged directly home the day after surgery at Trinity's Bettendorf, Iowa, campus, strategic planning and market development leaders at UPH recognized an opportunity to work with Trinity to drive discussions on care delivery models for the future of joint replacement surgery. Read about the initiative and the results in this article.
Patients' personal investment in healthcare is higher now than ever before, and so are their expectations. In this consumerist environment, quality of experience is a prime factor in driving loyalty. This article explores both quantitative and qualitative approaches that are needed to grasp the entire patient choice decision-making journey.
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.