With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.
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Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?