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19 Results Found

2018
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
2018
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
2017
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
2017
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
2017
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.
2016
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
2016
Are you making the right telehealth investments? Should you partner with a virtual visit vendor, invest in an electronic ICU, or give scales to your heart failure patients? As healthcare expenses rise, consumers demand affordable, convenient care; and as chronic diseases become more prevalent, virtual care might be the solution we're all looking for.
2016
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
2016
Physician liaisons are a critical component of most physician relations programs. Yet, quantifying and communicating their value to internal stakeholders can be challenging as much of the work they do tends to be less visible to senior leadership.
2016
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
2016
Physician relations teams are growing. With larger teams comes the expectation for better results. Program leaders are asked to interpret the demands of leaders, manage data, and keep a host of sales-types motivated and field-focused.
2016
Houston Methodist will demonstrate how they were able to improve as well as sustain patient satisfaction scores across Medical-Surgical Units, ICUs, and Women’s Services of 7-hospitals with the implementation of a multidisciplinary “Playbook” incorporating change management methodologies.
2016
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
2015
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
2015
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
2015
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.
2015
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
2015
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.
2015
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.