Webinar Recordings

Jun 21, 2020
Voice search continues to grow in health care during COVID-19. Health care organizations looking to improve patient volumes during and post pandemic should attend this webinar. Increasing patient acquisition, engagement, and retention is hard enough on its own, but add a pandemic to the mix, and…
Jun 18, 2020
As today's consumers begin to schedule deferred medical appointments, 89% will turn to search engines to answer their health questions and concerns. Capturing this pent-up demand is more important than ever before, with hospitals recently reported having seen between 40-70% fewer patients (many…
May 21, 2020
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns. Learning Objectives
May 21, 2020
In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions. Get a first-hand look at AHA’s dashboards and our compendium of external resources that can help you visualize and analyze the latest COVID-19 data and…
May 15, 2020
Panelists from Michigan Medicine discussed what they've learned the past couple months, how they're thinking differently & what the new "normal" might look like. Supporting documents/resources:
Apr 21, 2020
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.
Mar 23, 2020
Rising Above: How to Survive When Your Community is Rocked by Crisis   When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health   Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System   Keep Calm: How to…
Mar 19, 2020
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
Feb 10, 2020
Renowned futurist Ian Morrison, Ph.D. discusses the latest edition of SHSMD's annual guide to trends in the field and summarizes Futurescan articles written by thought leaders on key topics.