Public Relations
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…